Two-Minute Case Study - Data & Gabbana: Stitch Fix's Predictive Algorithms
Learning Stats
CEFR 等级
Total Words
Unique Words
Difficulty
字幕 (57 segments)
Downloadwhat does your Spotify playlist Netflix
recommendations and your new favorite
jean jacket have in common they were
picked by an algorithm we've seen that
consumers are warming up to exchanging
their personal data for personalized
recommendations this is Ben Romero
research specialist for specialty retail
at Gartner for marketers 50% of
consumers are willing to exchange their
personal data for personalized
experiences online but few specialty
retailers are leveraging this strategy
stitch fix is a brand that takes
personalization to the next level stitch
fix is an online personal styling
service that employs one of the biggest
data sense teams in the industry to
create predictive algorithms for
customers personal style predictive
algorithms combined statistics and AI to
make forecasts based on historical data
if Amazon starts suggesting you human
anatomy models after a weekend-long
Hannibal binge that might be a
predictive algorithm at work stitch
wicks gathers customer data in a number
of ways and this begins with their sign
up quiz their son of quiz goes beyond
body measurements to actually collect
data on customers stylistic preferences
whether or not their apparent their
occupation and their budget the more
data you have the more accurate your
predictions can be so in March of 2018
the brand launched style shuffle this
tinder like game that customers can
actually thumbs up and thumbs down
different items generating tons more
data but what did stitch fix do with all
this data the brand optimizes their site
for non branded traffic creating
specific style guides and landing pages
based on the data they've collected and
this helps them maintain outside search
visibility on multiple search results so
what can your brand learn from stitch
fix even brands without stitch fixes
extensive data collection can learn from
the brands and nimble use of customer
data to inform content strategies on
sale
traditional brands should think through
creative ways to deploy existing data to
create engaging personal experiences on
their brand site and drive traffic
you
Key Vocabulary (50)
toward
"Go to school."
belonging
"Cup of tea."
also
"You and me."
inside
"In the house."
specific
"That book."
Used to show who is intended to have or use something, or to explain the purpose or reason for an action. It is also frequently used to indicate a specific duration of time.
A preposition used to indicate that something is in a position above and supported by a surface. It is also used to indicate a specific day or date, or to show that a device is functioning.
A preposition used to indicate that people or things are together, in the same place, or performing an action together. It can also describe the instrument used to perform an action or a characteristic that someone or something has.
Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
A preposition used to indicate a specific point, location, or position in space. It is also used to specify a particular point in time or a certain state or activity.
Used to identify a specific person, thing, or idea that is physically close to the speaker or has just been mentioned. It can also refer to the present time or a situation that is currently happening.
A coordinating conjunction used to connect two statements that contrast with each other. It is used to introduce an added statement that is different from what has already been mentioned.
A third-person plural pronoun used to refer to two or more people, animals, or things previously mentioned. It is also commonly used as a singular pronoun to refer to a person whose gender is unknown or to someone who identifies as non-binary.
An is an indefinite article used before singular countable nouns that begin with a vowel sound. It functions to indicate a non-specific person or thing, similar to the number one.
A possessive determiner used to show that something belongs to or is associated with two or more people or things previously mentioned. It is also commonly used as a singular possessive when a person's gender is unknown or to be gender-neutral.
Description
Predictive algorithms can aid in everything from Spotify playlists to Netflix recommendations—but they might help you get dressed too, thanks in part to efforts made by Stitch Fix. Ben Romero—...
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