Two-Minute Case Study - Lancôme's Glocalization Glow Up
Learning Stats
Nivel MCER
Total Words
Unique Words
Dificultad
Subtítulos (55 segments)
Downloadfor most Americans eating KFC is an
average Wednesday night but due to a
decades-long
ad campaign KFC has become synonymous
with Christmas in Japan so how can other
global brands get a taste of
Full subtitles available in the video player
Key Vocabulary (25)
To give someone something that they need or want, or to make something available for use. It is commonly used when talking about giving help, information, or services.
A case can refer to a physical container like a suitcase or box used for carrying and protecting items. It can also mean a specific example, situation, or instance of something happening, especially in legal or medical contexts.
A series of planned activities or events intended to achieve a specific social, political, or commercial goal. It usually involves a group of people working together over a period of time to change something or promote an idea.
Relating to a particular area, city, or neighborhood near you. It describes things, people, or services that belong to the specific place where you are currently located.
Relating to the whole world or the entire earth rather than just a specific part. It can also describe something that is comprehensive and covers all aspects of a situation or system.
Describes a person, group, or organization that is associated with another in a common activity or business interest. It is used to indicate a relationship of collaboration or shared responsibility.
Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.
A message sent from one computer to another using the internet. It is the most common form of digital communication in both personal and professional environments.
"The email is important."
A quarter is one of four equal parts of something. In the context of time, it refers to a period of fifteen minutes, which is one-fourth of an hour.
"The quarter is important."
Grammar in This Video
"they didn't just stop it posting on their own handle"
"how did this help Lancome on so far Frances Instagram?"
"Lancome is a brand that has really nailed both Instagram and email"
"Lancome is a brand that has really nailed both Instagram and email"
"global brands should continue to capitalize on their brand equity"
"eating KFC is an average Wednesday night"
"KFC has become synonymous with Christmas in Japan"
"due to a decades-long ad campaign"
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