Is this the future of thrifting?
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सबटाइटल्स (200 segments)
DownloadIf you're looking at a platform like Dep
Depot or eBay, you might only sell 10
items in one week. So, what if I can
tell you that you can sell a hundred
items in 2 hours?
>> So, it does come with the backstrap. I
wanted these silk piece
>> and it's a maxi skirt and so it
definitely keeps it like a small.
>> In the early days, we didn't have all
those records and it was kind of easy
just to get by selling records in the
store. We've now expanded from brick and
mortar to online to live online. And if
you don't pivot, you die. Make no
mistake, it's a real business. I know a
lot of record stores are closed. And I
said, "Well, you didn't pivot."
>> 63% of Gen Z shoppers are shopping
secondhand. That's versus 47% of all
adults. The way that people are
discovering vintage brands, it is often
through social media or live streaming.
Live shopping on social media platforms
has exploded.
>> This is live stream shopping. The trend
started in China, then it gained
traction during the pandemic. Live
stream shopping is taking off in the US,
transforming the way young people buy
vintage online. So, how are brick
andmortar businesses pivoting and
adapting to these new habits? When you
think about the new nostalgia, that's
where we see the trend of vinyl records,
thrift store shopping, all of it kind of
come together and it really creates a
forum for unique discovery and personal
style and curation.
>> I love the nostalgia. I love the sound.
I love the idea of putting on records. I
love the idea of hunting for records.
There's something about us that wants to
own music. You stream music, you pay
your $ 20 to $30 a month, but you don't
own anything. It's an empty feeling. I
wanted to get back to the roots of when
I was a teenager and I used to buy and
sell records and DJ records.
>> I got into vintage fashion in high
school. My friends wanted to ditch class
and go to the thrift stores. My very
first vintage reselling platform even
though it was a blogging space was
Tumblr.
>> My name is Chris Horner. I'm the owner
of the record parlor in Hollywood. We
are purveyors of vintage vinyl both in
store and online. My name is Janelle
Adento aka Bloommy everywhere. I am a
full-time live stream auctioneer which
is always so funny to say because when
you think of auctions you just think of
someone like and one and two but we're
going to go fast. Parasuko $1 starts you
guys. It's going to be nuts. $1 start
pero. A lot of people they start off
online and then they want to open a
brick and mortar eventually whereas I
kind of did the opposite.
[Music]
At the end of 2021, my partner at the
time and I decided to open a
brickandmortar vintage clothing store.
It was called Quirks. And later on, we
changed the name to Bloomie, which was
an ode to my dog, Blue. Alongside with
operating the brick and mortar, I was
also live streaming after hours and
selling the clothing that maybe didn't
sell.
>> What happens when you open brick and
mortar? You have real tangible
liabilities every month. Rent has to be
paid. Electricity has to be paid. You
can't get away from that. They're fixed
cost.
>> As you can see, running a small business
is no joke. It takes a lot of time,
effort, and dedication. We can even see
it as we're filming. So, that's why
Verizon is bringing back small business
days to make things a bit easier. From
August 11th to August 17th, you can go
meet with their experts, get one-on-one
advice, get a free tech check, and all
these other special offers. So, don't
miss out. And now, back to the video.
During co there were no store sales.
Zero. We're going to pivot. Like we need
a hard pivot.
>> There we go.
>> Welcome to the world famous record
parlor. We are running all kind of
collectibles and grails today. All kinds
of music. No limit here. $8. We started
selling online. I found an amazing
partner, Chadwick, who in my opinion is
probably one of the most prolific
experts in the world, especially when it
comes to jazz and rock. We're going to
gaze into things. We got uh the return
of Roosevelt Sykes. You enjoy yourself
some classic blues. This is an old
pressing on prestige bluesville.
>> You know, you got to have your ducks in
order. Like you got to have maybe
hundreds or thousands of records listed
online.
>> Live stream auctioning has propelled my
business to be built three times greater
than the brick and mortar. I'm able to
get inventory in and out at a at a
bigger scale. So, we decided to close
down around June 2023 to pursue live
stream auctioning fulltime. These are
like a buttery yellow size 41 MU flats.
>> I don't think you can survive without an
online solution in some capacity,
whatever that is. Discogs and whatnot
are the two main platforms for us.
Discogs, it's an open source platform
and probably the most amazing
comprehensive thing that's ever been
built. They've captured 80% of the
world's music. But then discs also has
their limitations, right? You don't get
the live excitement of auctions. So
platforms like whatnot came up. To me,
it's like an eBay on steroids. No one
likes to wait 7 days. No one wants to
wait 5. No one wants to wait one day. I
want to buy something in 20 or 30
seconds. As a retailer, you don't have
time anymore. You have just 7 seconds to
get attention. And I think the Tik Tok
was the major driver for that change
because that the social networks are
actually needed in order to have the
social commerce. Live shopping is
changing the way how the physical stores
are thinking about content creation.
>> You create your own show that mimics
your vibe. When you see our show, it's
live from the record parlor and we do it
three to five times a week. The US live
stream e-commerce business is expected
to grow over 30% from 2023 to 2026,
largely led by social media networks
like Instagram and Tik Tok. Apps with
more nichebased interests like WhatNot
and Tilt are also finding their
audiences.
>> Whatnot is just a really nice platform
for getting rid of things quickly. A
fast nickel is better than a slow dime.
So I might get 70% but I get it in one
day versus 3 months. Now I can take that
money and reinvest that money. the ratio
of like online to brick and mortar, you
know, it can vary between 15 and 30%. I
mean, it's substantial.
>> My life is completely different now
without the brick and mortar. I love the
flexibility that live stream auctioning
has given me. I just did a show, I think
a week ago, and I sold about 300 items
in that single show. And to move 300
items in my brick and mortar would
probably take me at least maybe three 3
weeks or a month more than a month a lot
of the times.
>> Consumers they want to be entertained.
They want to shop together with social
connections. We call that entertainment
based commerce and like shopping is
belonging to that.
>> Hi you guys. 212 people in here. One
second left. Oh my gosh, the last minute
bids are crazy. $51
and sold. Thank you so much, Kika
Vintage. Thank you.
>> There is a very lively chat in my shows.
I'm very, very honored and blessed to
have my uh viewership and my audience.
Um, and they're very loyal. Being
consistent as a live stream auctioneer
is one of the main things. It's kind of
like tuning into a TV show, you know?
It's like, oh, it's Wednesday night at
Key Vocabulary (50)
toward
"Go to school."
belonging
"Cup of tea."
also
"You and me."
inside
"In the house."
specific
"That book."
A third-person singular pronoun used to refer to an object, animal, or situation that has already been mentioned or is clear from context. It is also frequently used as a dummy subject to talk about time, weather, or distance.
Used to show who is intended to have or use something, or to explain the purpose or reason for an action. It is also frequently used to indicate a specific duration of time.
A preposition used to indicate that something is in a position above and supported by a surface. It is also used to indicate a specific day or date, or to show that a device is functioning.
Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
A preposition used to indicate a specific point, location, or position in space. It is also used to specify a particular point in time or a certain state or activity.
Used to indicate the starting point, source, or origin of something. It can describe a physical location, a point in time, or the person who sent or gave an item.
A third-person plural pronoun used to refer to two or more people, animals, or things previously mentioned. It is also commonly used as a singular pronoun to refer to a person whose gender is unknown or to someone who identifies as non-binary.
The word 'we' is a first-person plural pronoun used to refer to the speaker and one or more other people collectively. It is used as the subject of a sentence or clause.
An is an indefinite article used before singular countable nouns that begin with a vowel sound. It functions to indicate a non-specific person or thing, similar to the number one.
A possessive determiner used to show that something belongs to or is associated with the person speaking. It is always placed immediately before a noun to indicate ownership, relationship, or authorship.
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Description
The future of thrift and vintage reselling is rapidly evolving. This video is presented by Verizon Business. Verizon Business has no editorial influence on our videos, but their support makes...
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