Ethnographic study design
Research methodology and reporting expression
Use this phrase to describe a professional plan for studying human behavior through direct, long-term observation.
15秒でわかる
- A formal plan for observing people in their natural environment.
- Used in academic research, sociology, and high-end business strategy.
- Focuses on cultural understanding rather than just raw statistics.
意味
This refers to the blueprint for a research project where you live with and observe a specific group of people to understand their culture. It is about planning how to 'people-watch' professionally to learn how a community truly functions.
主な例文
3 / 6Presenting a research proposal
Our `ethnographic study design` involves three months of living in the local community.
Our research plan involves living in the community for three months.
Explaining a project to a colleague
I'm tweaking the `ethnographic study design` to include more digital interactions.
I am adjusting the research plan to look at how people use the internet.
A student talking to a professor
Professor, could you review my `ethnographic study design` for my thesis?
Can you check my research plan for my final paper?
文化的背景
Ethnography moved from dusty academic books into the heart of modern business in the late 20th century. Tech giants like Intel and Microsoft began hiring 'corporate anthropologists' to study how families use technology at home. This phrase represents the bridge between old-school social science and modern consumer insight.
The 'Design' is the Map
Remember that 'design' here means the 'plan' or 'structure,' not how something looks visually.
Don't Overuse It
If you use this phrase for a simple 10-person survey, you will sound like you are trying too hard. Save it for deep, immersive projects.
15秒でわかる
- A formal plan for observing people in their natural environment.
- Used in academic research, sociology, and high-end business strategy.
- Focuses on cultural understanding rather than just raw statistics.
What It Means
An ethnographic study design is your master plan for deep cultural research. It is not just about surveys or numbers. It is about being a 'fly on the wall' in a specific setting. You decide who to watch, where to go, and how long to stay. It is the art of planning to be a professional outsider looking in.
How To Use It
Use this phrase when you are talking about the structure of a deep-dive project. You can say, "We are finalizing our ethnographic study design for the new product launch." It sounds very smart and specialized. It shows you care about the 'why' behind human behavior, not just the 'what.' Think of it as the recipe for a cultural cake.
When To Use It
This is perfect for academic settings or high-level business meetings. Use it when discussing UX (User Experience) research or sociology. It fits well in a proposal to a client or a thesis defense. If you are trying to impress a boss with your deep research skills, this is your golden ticket. Use it when the goal is understanding people in their natural habitat.
When NOT To Use It
Do not use this at a casual Sunday brunch with friends. If you say, "I'm working on an ethnographic study design for my dating life," people will think you are a robot. Avoid it for simple, quick tasks like a 5-minute survey. It is too 'heavy' for basic data collection. Also, don't use it if you aren't actually planning to observe people directly.
Cultural Background
This term comes from anthropology, the study of humans. Historically, it meant traveling to remote islands to live with tribes. Today, it is trendy in Silicon Valley and big cities. Companies use it to see how people actually use phones or drink coffee. It reflects a shift from 'guessing' what people want to 'watching' what they do. It is the ultimate tool for empathy in the modern world.
Common Variations
Ethnographic research framework(slightly more flexible)Field study design(more common in science)Qualitative research plan(a broader, less specific term)Participant observation plan(focuses on the 'joining in' part)
使い方のコツ
This is a high-register, formal expression. Use it in professional documents, academic papers, or strategic meetings. Avoid using it in casual conversation unless you are being intentionally ironic or humorous.
The 'Design' is the Map
Remember that 'design' here means the 'plan' or 'structure,' not how something looks visually.
Don't Overuse It
If you use this phrase for a simple 10-person survey, you will sound like you are trying too hard. Save it for deep, immersive projects.
The 'Ethno' Secret
In the tech world, people often shorten this to just 'Ethno.' Saying 'We're doing some ethno next week' makes you sound like a real industry insider.
例文
6Our `ethnographic study design` involves three months of living in the local community.
Our research plan involves living in the community for three months.
Shows a serious commitment to deep research.
I'm tweaking the `ethnographic study design` to include more digital interactions.
I am adjusting the research plan to look at how people use the internet.
Used to describe an update to a working document.
Professor, could you review my `ethnographic study design` for my thesis?
Can you check my research plan for my final paper?
Standard academic request.
I should create an `ethnographic study design` to figure out why you never do the dishes.
I should study you like a scientist to see why you are so messy.
Using a formal term for a silly situation creates humor.
The `ethnographic study design` helped us see that users struggle with the menu.
The way we planned our observation showed us the menu is hard to use.
Connects research planning to practical results.
Developing the `ethnographic study design` was the hardest part of the whole year.
Planning the research was the most difficult task this year.
Expresses the effort required for high-level planning.
自分をテスト
Choose the best word to complete the professional sentence.
The board approved our ___ because it focused on real-world human behavior.
The context of 'real-world human behavior' and 'the board' suggests a formal, observational research plan.
Identify where this phrase fits in a conversation.
Before we start the field work, we need a solid ___.
A 'design' or plan is always required before starting 'field work' in research.
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ビジュアル学習ツール
Formality Levels of Research Terms
Just watching people
People-watching at the mall
General research term
Field study
Academic/Professional term
Ethnographic study design
Where to use 'Ethnographic Study Design'
University Lab
Writing a grant proposal
Tech Startup
Planning UX research
Marketing Agency
Understanding consumer habits
Government Office
Studying community needs
よくある質問
10 問It comes from 'ethno' (people/culture) and 'graphy' (writing). It literally means writing about people and their cultures based on observation.
Not quite. A case study focuses on a specific event or person, while an ethnographic study design focuses on the broader culture and daily life of a group.
Yes, it is very appropriate for business emails regarding strategy, marketing, or user research. For example: Please see the attached ethnographic study design for the Q3 project.
No, but using it implies you are following a structured, professional method. It is a favorite term for consultants and designers.
Traditionally yes, but in modern ethnographic study design, it can just mean spending several hours a day observing them in an office or store.
The biggest mistake is calling a simple interview an 'ethnographic study.' True ethnography requires observation in a natural setting.
It is pronounced eth-no-GRAF-ik. The stress is on the third syllable.
In casual professional settings, you can say field research plan or just the ethno plan.
The design is the logic behind the study. It explains why you chose certain people and how you will stay objective.
It is used globally in English-speaking academic and corporate circles, from London to New York to Sydney.
関連フレーズ
Qualitative research
Research focused on qualities and meanings rather than numbers.
Participant observation
A technique where the researcher joins the group they are studying.
Fieldwork
Practical work conducted by a researcher in the natural environment.
User immersion
Deeply involving oneself in the user's environment to understand their needs.
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