Our objective is to
Formal business communication expression
Use this phrase to sound professional and focused when describing a team goal or project mission.
في 15 ثانية
- A professional way to state a specific goal or target.
- Always followed by a verb to show intended action.
- Best used in meetings, emails, and project planning sessions.
المعنى
This phrase is a professional way to say 'This is what we want to achieve.' It helps you sound organized and clear about your goals during a project or meeting.
أمثلة رئيسية
3 من 6In a project kickoff meeting
Our objective is to launch the new website by the end of the month.
Our goal is to launch the new website by the end of the month.
Planning a weekend trip with friends (joking)
Our objective is to find the best taco truck in the city before noon.
Our goal is to find the best taco truck in the city before noon.
Writing a formal business proposal
Our objective is to reduce operational costs by fifteen percent.
Our goal is to reduce operational costs by fifteen percent.
خلفية ثقافية
This phrase stems from 'Management by Objectives' (MBO), a popular business strategy from the 1950s. In English-speaking corporate environments, using 'objective' instead of 'wish' or 'hope' signals a commitment to results. It reflects a cultural preference for directness and accountability in professional settings.
Be Specific
In English business culture, an 'objective' is best when it's SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Don't just say 'to do well'; say 'to increase efficiency by 5%.'
Don't Overuse It
If you use 'objective' for every single sentence, you'll sound like a corporate robot. Mix it up with 'We're aiming to' or 'We plan to' to keep your speech natural.
في 15 ثانية
- A professional way to state a specific goal or target.
- Always followed by a verb to show intended action.
- Best used in meetings, emails, and project planning sessions.
What It Means
Think of Our objective is to as your team's North Star. It tells everyone exactly where you are heading. It is a more polished version of saying 'We want to.' When you use this, you are signaling that you have a plan. You aren't just wishing for something; you are targeting it. It sounds serious, focused, and very professional.
How To Use It
You always follow this phrase with a verb. For example, Our objective is to finish or Our objective is to launch. It works best when you have a specific result in mind. You can use it at the start of a project or when someone asks for a status update. It keeps the conversation focused on the 'why' behind your work. Just remember to keep the goal realistic, or you might get some skeptical looks from your boss!
When To Use It
This is your go-to phrase for the office. Use it in emails to your manager to show you are on top of things. It is perfect for presentations when you want to look like a leader. You can also use it in more serious personal situations, like planning a big event. If you are organizing a charity run or a community garden, this phrase adds a nice touch of authority. It makes people feel like they are part of a mission.
When NOT To Use It
Do not use this with your best friends at the pub. If you say, 'Our objective is to order three rounds of drinks,' they will probably laugh at you. It is too stiff for casual hangouts. Also, avoid using it for very small, unimportant tasks. Saying 'Our objective is to find a pen' makes you sound like a robot. Keep it for the big stuff that actually requires a strategy. If it feels like a corporate memo, save it for the office.
Cultural Background
In Western business culture, being 'goal-oriented' is a huge deal. Companies love to talk about 'objectives' because it feels measurable and scientific. This language became very popular in the mid-20th century with management theories. It reflects a culture that values efficiency and clear outcomes. When you use this phrase, you are speaking the language of modern global business. It shows you understand how to navigate a professional environment.
Common Variations
If you want to mix things up, you can say Our goal is to for something slightly less formal. Our aim is to sounds a bit more British and very polite. If you want to sound even more intense, try Our mission is to. For a very casual setting, just stick with We want to or We are trying to. Each one changes the 'temperature' of the conversation slightly, but they all point toward the same target.
ملاحظات الاستخدام
This phrase is firmly in the formal/professional register. Avoid using it in relaxed social settings to prevent sounding pretentious or overly stiff.
Be Specific
In English business culture, an 'objective' is best when it's SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Don't just say 'to do well'; say 'to increase efficiency by 5%.'
Don't Overuse It
If you use 'objective' for every single sentence, you'll sound like a corporate robot. Mix it up with 'We're aiming to' or 'We plan to' to keep your speech natural.
The 'We' Factor
Using 'Our' instead of 'My' is a subtle cultural trick. It shows you are a team player and that the goal belongs to the whole group, which is highly valued in modern workplaces.
أمثلة
6Our objective is to launch the new website by the end of the month.
Our goal is to launch the new website by the end of the month.
Sets a clear deadline and goal for the team.
Our objective is to find the best taco truck in the city before noon.
Our goal is to find the best taco truck in the city before noon.
Uses formal language in a casual setting for a humorous effect.
Our objective is to reduce operational costs by fifteen percent.
Our goal is to reduce operational costs by fifteen percent.
Standard high-level corporate communication.
Our objective is to finish chapter five today so we can relax tomorrow.
Our goal is to finish chapter five today so we can relax tomorrow.
Slightly formal but works well for organizing a group task.
Our objective is to provide clean water to every family in the region.
Our goal is to provide clean water to every family in the region.
Conveys a sense of purpose and high stakes.
Our objective is to keep a clean sheet and win the game.
Our goal is to not let the other team score and win.
Focuses the team on a specific tactical outcome.
اختبر نفسك
Choose the correct verb form to complete the professional goal.
Our objective is to ___ our customer service ratings this quarter.
After 'to' in this phrase, we always use the base form of the verb.
Which word makes this phrase sound like a formal business goal?
Our ___ is to expand into the European market next year.
'Objective' is the standard professional term for a business target.
🎉 النتيجة: /2
وسائل تعلم بصرية
Formality Levels of Goal-Setting
Used with friends
We want to...
Standard daily use
The goal is to...
Professional meetings
Our objective is to...
Legal/Official documents
The primary mission shall be to...
Where to use 'Our objective is to'
Boardroom Presentation
...increase annual revenue.
Project Email
...finalize the design specs.
Charity Event
...raise $5,000 for the shelter.
Job Interview
...contribute to team growth.
الأسئلة الشائعة
10 أسئلةIn casual conversation, yes. In strict business terms, an objective is usually a smaller, measurable step toward a larger goal.
Only if you are being funny or texting a work colleague about a serious matter. It's usually too formal for texting friends.
Use is because 'objective' is singular. If you have many goals, say Our objectives are to... followed by a list.
Not at all! It sounds confident and clear. It shows you know exactly what you are doing.
Yes, if you are talking about your personal career or a solo task. My objective is to learn coding sounds very determined.
Our aim is to is slightly softer and very common in British English. Both are perfectly fine for business.
Always use the infinitive (base) form. For example: Our objective is to help, not helping or helped.
Absolutely! It’s a great way to describe what you want to achieve in the new role. Example: My objective is to streamline your workflow.
It is used globally in all variations of English business communication. It is a universal professional standard.
Forgetting the word to. People sometimes say Our objective is improve, which is grammatically incorrect. Always include to.
عبارات ذات صلة
Our goal is to
A slightly less formal way to state an intention.
We are aiming to
Shows an ongoing effort toward a target.
The primary focus is
Highlights the most important part of a plan.
We intend to
A formal way to state a future plan or decision.
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