guarantee quality
Ensure standard
Use this phrase when you need to provide a professional assurance of high standards and reliability.
In 15 Sekunden
- A strong promise that a product or service is excellent.
- Used to build trust and show professional accountability.
- Common in business, marketing, and formal recommendations.
Bedeutung
When you use this phrase, you are making a solid promise that something will be high-quality and reliable. It is like giving your word that a product or service won't let someone down.
Wichtige Beispiele
3 von 6A baker talking to a new customer
We use organic flour to guarantee quality in every pastry.
We use organic flour to ensure a high standard in every pastry.
A CEO giving a speech to investors
Our primary goal this year is to guarantee quality across all departments.
Our main goal is to ensure excellence in every part of the company.
Texting a friend about a reliable mechanic
Go to Mike's shop; they really guarantee quality work there.
Go to Mike's shop; they do really good, reliable work.
Kultureller Hintergrund
This phrase is deeply rooted in the Industrial Revolution and the rise of branding. It shifted from a personal handshake to a legal and marketing promise. In modern Western culture, it implies a 'money-back guarantee' or a high level of accountability.
Pair it with 'Results'
If you want to sound like a pro, say 'We guarantee quality and results.' It covers both the work and the outcome!
Don't Overuse It
If you say it about every tiny thing, people might think you are a salesperson trying too hard. Save it for the big stuff.
In 15 Sekunden
- A strong promise that a product or service is excellent.
- Used to build trust and show professional accountability.
- Common in business, marketing, and formal recommendations.
What It Means
Think of guarantee quality as a verbal contract. You are telling someone that the standard is high. It is not just about being 'good.' It is about being consistently great. If you buy a handmade watch, the maker will guarantee quality. They are saying, 'If this breaks, it is on me.' It removes the fear of buying something bad.
How To Use It
You can use it as a verb phrase. Usually, a company or a person is the subject. For example, 'We guarantee quality in every loaf of bread.' You can also use it in the passive voice. 'Quality is guaranteed here.' It sounds confident and professional. Use it when you want to build trust quickly. It works for physical items and abstract services alike.
When To Use It
Use it in business meetings to impress clients. Use it when writing a resume to show you are reliable. It is perfect for reviews, like on Yelp or Amazon. If a friend asks for a restaurant recommendation, say it. 'That Italian place really guarantees quality every time.' It makes your recommendation feel much stronger. It is a 'power phrase' for professional settings.
When NOT To Use It
Do not use it for things that are subjective or emotional. You cannot guarantee quality on a first date. That sounds like a weird robot! Avoid it for cheap, disposable items. If you are selling a 50-cent plastic ring, people will know you are lying. It sounds too heavy for very casual jokes. Don't say it about your ability to tell bad puns.
Cultural Background
In Western consumer culture, 'the customer is king.' This phrase grew from the rise of consumer protection laws. People in the US and UK expect things to work perfectly. If they don't, they want their money back. Guarantee quality is the shield companies use to prove they are honest. It reflects a culture that values efficiency and high standards above all else.
Common Variations
You might hear ensure quality or maintain quality. Some people say quality assurance in a corporate office. If someone is very confident, they say top-tier quality. In slang, people might say something is legit or fire. But guarantee quality remains the gold standard for formal promises. It is the most 'grown-up' way to say something is good.
Nutzungshinweise
This is a high-level B2 collocation. It sits firmly in the 'formal' to 'neutral' register. Avoid using it in highly emotional or very intimate personal conversations unless you are being intentionally funny or 'business-like.'
Pair it with 'Results'
If you want to sound like a pro, say 'We guarantee quality and results.' It covers both the work and the outcome!
Don't Overuse It
If you say it about every tiny thing, people might think you are a salesperson trying too hard. Save it for the big stuff.
The 'Seal' Factor
In the US, many products have a 'Seal of Quality.' This phrase is the verbal version of that physical sticker.
Beispiele
6We use organic flour to guarantee quality in every pastry.
We use organic flour to ensure a high standard in every pastry.
Shows the reason behind the high quality.
Our primary goal this year is to guarantee quality across all departments.
Our main goal is to ensure excellence in every part of the company.
Used as a corporate objective.
Go to Mike's shop; they really guarantee quality work there.
Go to Mike's shop; they do really good, reliable work.
A strong personal recommendation.
Well, they certainly didn't guarantee quality on this plastic junk!
This cheap item is clearly very poorly made.
Using the phrase negatively for humor.
I put my name on every piece to guarantee quality for my collectors.
I sign my work to promise it meets my high standards.
Links personal reputation to the work.
In my last role, I developed a system to guarantee quality in our code.
I made a way to make sure our programming was always good.
Highlights a specific achievement.
Teste dich selbst
Choose the best word to complete the professional promise.
Our brand exists to ___ quality for every single customer.
The word 'guarantee' provides the strong, formal assurance required in a brand statement.
Complete the sentence to show accountability.
If we want to keep our clients, we must ___ quality in our reports.
To keep clients, you must ensure the work is of a high standard.
🎉 Ergebnis: /2
Visuelle Lernhilfen
Formality of Quality Assurance
Using slang for good stuff.
It's legit.
Standard everyday talk.
It's really good.
Professional promise.
We guarantee quality.
Where to Guarantee Quality
Business Pitch
Our software guarantees quality.
Customer Service
We guarantee quality or your money back.
Resume
Proven ability to guarantee quality.
Reviews
They don't guarantee quality here.
Häufig gestellte Fragen
10 FragenNot at all! You can use it for services, like guarantee quality healthcare, or even for abstract things like guarantee quality time with family.
Yes, you can say 'We offer a quality guarantee.' It changes the structure but keeps the same strong meaning.
In a business setting, it sounds confident, not aggressive. However, in a casual friendship, it might sound a bit too stiff or formal.
Ensure means to make sure it happens. Guarantee is a stronger promise, often implying you will fix it if it fails.
Yes, it is used globally in English-speaking business cultures, including the UK, Australia, and Canada.
Yes, adding the makes it more specific to a particular item. Both are grammatically correct and very common.
You could say stand by my work or make sure it's top-notch. These feel a bit more relaxed than guarantee quality.
Only if you are being serious about a recommendation. For example: 'You should hire him, he guarantees quality every time.'
Absolutely. Restaurants often use it to describe their ingredients, like we guarantee quality by using fresh produce.
Then avoid the word guarantee. Use aim for quality or strive for quality instead to be more honest.
Verwandte Redewendungen
Seal of approval
A statement or sign that something is good.
Stand behind a product
To support and take responsibility for what you sell.
Top-shelf
An informal way to say something is of the highest quality.
Quality assurance
The systematic process of checking if a product meets standards.
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