Ask Gartner anything... about Marketing | How is the CMO role evolving?

Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.

A customer is a person or organization that buys goods or services from a store or business. It describes the person who pays for an item at the moment of sale.

To affect or change the way someone behaves, thinks, or develops. It can also describe the power to change how something happens or works.

To experience means to have something happen to you or to feel a particular emotion or physical sensation. It involves living through an event and gaining knowledge or awareness from it.

To give special attention or effort to one particular person, thing, or activity. It also means to adjust your eyes or a lens so that you can see an image clearly.

before all

"First place."

A role is the specific function, position, or part assumed by a person or thing in a particular situation, organization, or process. In social and academic contexts, it refers to the set of behaviors and responsibilities expected of an individual within a system.

A comprehensive, long-term plan of action designed to achieve a specific goal or set of objectives. It involves the systematic coordination of resources and tactical decisions to gain a competitive advantage or overcome a challenge.

Insight refers to the capacity to gain an accurate and deep intuitive understanding of a person or thing. It often involves seeing the inner nature of a situation or finding a solution to a problem through sudden realization.

Used as an attributive adjective to describe things related to professional commerce, trade, or work activities. It distinguishes professional matters from personal, social, or recreational ones.