Felicidades!

You can use it as a standalone shout or tuck it into a longer sentence. It works perfectly in cards, text messages, or shouted across a room. Just say it with a smile and a bit of energy. It is one of the easiest words to pronounce in Portuguese. It sounds exactly like it looks.

Use it for birthdays when you want to sound more heartfelt than just saying Parabéns. It is the gold standard for weddings and anniversaries. If a friend gets a promotion, Felicidades is your best friend. Use it when someone moves into a new house. It is also great for New Year's Eve celebrations. Basically, if there is cake or champagne involved, say this.

Do not use it for small, everyday tasks. If someone passes you the salt, do not say Felicidades. That would be very weird. Avoid it in somber or sad situations. It is strictly for 'up' moments. Do not use it if someone just finished a marathon; use Parabéns instead. Felicidades is about the future, not just the finish line.

Portuguese speakers are generally very expressive and warm people. This phrase reflects that desire to share collective joy. In Brazil and Portugal, celebrations are often loud and community-focused. Wishing 'multiple happinesses' fits the vibe of a big family gathering. It is about wishing someone a long-term state of being, not just a momentary win.

You will often hear Muitas felicidades to add extra emphasis. In birthday songs, it is a core part of the lyrics. Some people might say Toda a felicidade do mundo for extra drama. That means 'all the happiness in the world.' Use that one for your best friend's wedding to be a hero.