Siga em frente

You use it when giving directions or offering emotional support. If a friend is lost, tell them siga em frente. If a friend is sad, tell them siga em frente. It works for physical roads and life's metaphorical journeys. It is a very versatile and common expression. You will hear it from GPS voices and wise grandmothers alike.

Use it when someone asks for the nearest bakery. Use it when a colleague is hesitant about a project. It is perfect for texting a friend who is overthinking a breakup. In a meeting, use it to signal that a plan should proceed. It sounds encouraging and decisive. It is a great way to show you are paying attention.

Do not use it if there is a literal wall in front of someone. That would be mean. Avoid it in very tragic situations where "moving on" feels dismissive. If someone is grieving deeply, it might sound too blunt. Use estou aqui para você instead. Also, do not use it if you actually want someone to turn left.

Brazilians and Portuguese people value resilience and "tocando o barco" (steering the boat). Siga em frente reflects this spirit of constant movement. It is a phrase rooted in the idea of progress. It became even more popular through famous songs and self-help culture. It is a staple of the optimistic Lusophone identity. It suggests that the future is better than the past.

You might hear vá em frente which is slightly more active. In casual settings, people just say segue reto for directions. If you want to be poetic, try siga seu coração. For a more formal vibe, use prossiga. But siga em frente remains the gold standard for clarity.