Quanto à princípios

Place this phrase at the start of your sentence. It acts like a mental header for your listener. You can use it to set a firm boundary. For example, Quanto a princípios, eu não mudo de ideia. This tells people your values are fixed. It is a very effective way to transition from small talk to deep topics. Use it to show you have thought deeply about your stance.

Use it during a business negotiation when discussing ethics. It works perfectly in a heart-to-heart talk with a partner. You might use it in a job interview. It shows you are a person of substance. It is also great for debates or political discussions. Use it when you want to sound grounded and firm.

Avoid this for trivial or lighthearted topics. Don't use it when choosing a pizza topping. It will sound overly dramatic and stiff. If you are using heavy slang with friends, this might feel out of place. It is a bit too 'heavy' for a casual 'how was your day' chat. Keep it for the moments that actually involve values.

Portuguese speakers deeply value caráter (character). While the 'jeitinho' (finding a way around rules) is famous, princípios are the limit. This phrase is a tool for defending your personal honor. It is a way to say 'I have a line I will not cross.' In both Brazil and Portugal, showing you have clear principles is highly respected. It separates a simple disagreement from a moral stand.

You might hear No que diz respeito a princípios. Another common one is Em termos de princípios. If you want to be even more formal, use No que tange a princípios. For a slightly softer touch, try Falando de princípios. All of these aim for the same moral high ground.