B2 Expression Formal 3 min de lectura

We are pleased to announce

Formal business communication expression

Use this to make your positive news sound official, professional, and important in business settings.

En 15 segundos

  • A professional way to introduce positive news or updates.
  • Commonly used in business emails, press releases, and formal events.
  • Signals that the following information is both official and good.

Significado

This is a polite, professional way to say you have some good news to share. It is like a formal drumroll before a big reveal.

Ejemplos clave

3 de 6
1

Announcing a new team member

We are pleased to announce that Sarah Jenkins is joining our marketing team.

We are happy to tell you Sarah is joining us.

💼
2

A restaurant launching a new menu

We are pleased to announce our new summer tasting menu is now available.

We are excited to show you our new food.

🤝
3

A formal wedding invitation

The Smith family is pleased to announce the marriage of their daughter.

The Smiths are happy to say their daughter is getting married.

💭
🌍

Contexto cultural

This phrase is a cornerstone of 'Professional English.' It balances warmth with authority, reflecting the Western corporate value of maintaining a positive brand image even in routine updates. It became the standard during the mid-20th century as corporate communication became more standardized.

💡

The Power of 'Delighted'

If the news is truly amazing, swap 'pleased' for 'delighted'. It adds an extra layer of genuine excitement.

⚠️

Avoid the 'Bad News' Trap

Never use this for layoffs or closures. It sounds incredibly sarcastic and insensitive in negative contexts.

En 15 segundos

  • A professional way to introduce positive news or updates.
  • Commonly used in business emails, press releases, and formal events.
  • Signals that the following information is both official and good.

What It Means

Think of this phrase as the corporate version of 'Guess what?!' It tells people that something positive is happening. It sounds polished and organized. When you use We are pleased to announce, you are setting a stage. You want people to pay attention. It is not just about the news. It is about the pride you feel sharing it. It makes the information feel official and important.

How To Use It

You usually put this at the very beginning of a message. It works best when followed by that or an infinitive verb. For example, We are pleased to announce that the office is moving. Or, We are pleased to announce a new partnership. Keep the news positive. You would never use this for a budget cut. That would be very awkward! It is a 'good vibes only' kind of phrase.

When To Use It

Use this in professional emails or public speeches. It is perfect for a company newsletter. Use it when a friend gets a big promotion at work. It also works for formal life events like weddings. If you are a business owner, use it for new products. It makes your customers feel like they are part of something special. It is the gold standard for PR releases.

When NOT To Use It

Do not use this for bad news. Imagine saying, We are pleased to announce your car was stolen. That sounds like a villain in a movie! Avoid it in very casual texts with your best friend. It will sound like you are joking or being sarcastic. Don't use it for small, everyday things. Saying it before you go to the bathroom is a bit much. Keep it for the milestones.

Cultural Background

This phrase comes from a long history of formal English etiquette. In Western business culture, being 'pleased' is a safe, professional level of emotion. It shows you are happy but still in control. It reflects a culture that values politeness and structured communication. It has been the 'go-to' opening for English business letters for over a century. It is a classic that never goes out of style.

Common Variations

You can swap pleased for other positive words. We are delighted to announce sounds even more excited. We are proud to announce is great for achievements. If you want to be slightly less formal, try We are happy to share. In very stiff environments, you might hear It gives us great pleasure to announce. All of these serve the same purpose: making the news feel like a celebration.

Notas de uso

This phrase is strictly for positive or neutral-positive news. It sits firmly in the formal register, making it ideal for business, PR, and official documentation.

💡

The Power of 'Delighted'

If the news is truly amazing, swap 'pleased' for 'delighted'. It adds an extra layer of genuine excitement.

⚠️

Avoid the 'Bad News' Trap

Never use this for layoffs or closures. It sounds incredibly sarcastic and insensitive in negative contexts.

💬

The Sarcastic Reveal

Native speakers sometimes use this phrase at home to be funny. Like saying 'I am pleased to announce I finally did the dishes' after a week of ignoring them.

Ejemplos

6
#1 Announcing a new team member
💼

We are pleased to announce that Sarah Jenkins is joining our marketing team.

We are happy to tell you Sarah is joining us.

A standard way to welcome new staff professionally.

#2 A restaurant launching a new menu
🤝

We are pleased to announce our new summer tasting menu is now available.

We are excited to show you our new food.

Creates a sense of occasion for customers.

#3 A formal wedding invitation
💭

The Smith family is pleased to announce the marriage of their daughter.

The Smiths are happy to say their daughter is getting married.

Very traditional and elegant usage.

#4 Texting a group about a party
😄

I am pleased to announce that the pizza has finally arrived!

Good news! The pizza is here!

Using formal language for something small is a common way to be funny.

#5 Winning a local business award
💼

We are pleased to announce that we won 'Bakery of the Year'!

We are so happy to tell you we won an award!

Shares success with the community.

#6 A school telling parents about a holiday
😊

We are pleased to announce that Friday will be a school holiday.

We are happy to say there is no school Friday.

Formal but makes the parents and kids happy.

Ponte a prueba

Choose the best word to complete the formal announcement.

We are ___ to announce the launch of our new website.

✓ ¡Correcto! ✗ No del todo. Respuesta correcta: pleased

'Pleased' is the standard professional word used to express positive news in this phrase.

Which preposition usually follows 'announce' in this context?

We are pleased to announce ___ our company is expanding to Japan.

✓ ¡Correcto! ✗ No del todo. Respuesta correcta: that

'That' is used to introduce the clause containing the news.

🎉 Puntuación: /2

Ayudas visuales

Formality Scale of Sharing News

Casual

Talking to friends

Guess what?!

Neutral

General sharing

I have some news...

Formal

Business/Official

We are pleased to announce...

Where to use 'We are pleased to announce'

Official Good News
📧

Company Email

New CEO appointment

🎤

Public Speech

Award ceremony

📱

Social Media

Product launch

✉️

Invitations

Formal gala

Preguntas frecuentes

11 preguntas

Yes, you can say I am pleased to announce if you are speaking for yourself. However, We is much more common in business because it represents the whole company.

Absolutely! It makes a small business look more professional and established. Just ensure the news is worth the formal tone.

If the news is very minor, this phrase might sound too dramatic. In those cases, try something simpler like We wanted to let you know.

Mostly, yes. But it is also used for formal personal events like weddings or birth announcements in high-society contexts.

In an email to a client, pleased to announce is better. Happy to say is more relaxed and better for someone you know well.

Usually, we use the present tense for the announcement itself. You wouldn't say We were pleased to announce unless you are describing a past event.

It is used globally in English-speaking business environments. It is equally common in London, New York, and Sydney.

Usually a noun phrase or a clause starting with that. For example: ...to announce our results or ...to announce that we won.

Adding pleased to adds a layer of politeness and emotion. It tells the reader how they should feel about the news.

Only if you are being funny or if it's a very formal group chat. Otherwise, it's too stiff for texting.

Not at all. While it is formal, it is still the standard in modern corporate communication.

Frases relacionadas

We are delighted to share

A slightly more enthusiastic version of the same phrase.

It is our pleasure to inform you

Very formal way of giving good news or providing information.

We are proud to present

Used when showing off a specific achievement or a new product.

For your information

A neutral way to share facts without the 'happy' emotion.

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