巩固市场地位

You use this phrase when discussing long-term strategy. It usually follows verbs like 为了 (in order to) or 旨在 (aiming to). You can use it as a goal for a company. For example, "We are launching this app to 巩固市场地位." It sounds very professional and decisive. It shows you aren't just surviving; you are protecting your empire. You can also use it for people in a slightly metaphorical way. If someone is the "top chef" in town, they might open a second shop to 巩固市场地位.

This is a staple in boardrooms and business news. Use it during performance reviews or strategy meetings. It is perfect for professional emails about new projects. If you are a startup founder pitching to investors, use this. It shows you have a plan for the future. You can also use it when discussing famous brands like Apple or Huawei. It fits perfectly in any conversation about competition and dominance.

Don't use this for small, personal things. You wouldn't say you are eating salad to 巩固市场地位 in your family. That sounds a bit too intense and weird. It is also not for temporary wins. If you just won one race, you haven't established a "position" yet. Avoid using it in very casual slang-heavy chats with friends. It might make you sound like you are still at the office. Keep it for things that actually involve a "market" or a "rank."

China’s market is famously fast and hyper-competitive. In the West, a brand might stay on top for decades. In China, new players emerge every single day. This makes the concept of 巩固 (solidifying) extremely important. There is a cultural emphasis on "stability" (稳定) and "long-term foundations." In the era of "Involution" (内卷), simply reaching the top isn't enough. You have to actively work to stay there, or you will be replaced instantly.

You might hear 稳固市场地位, which is almost identical. Sometimes people just say 巩固地位 if the context of the market is already clear. If you want to talk about expanding instead of just holding, you use 扩大市场份额 (expanding market share). Another common one is 提升市场地位, which means improving your position rather than just securing it. If you are already number one, 巩固 is your best friend.