务必高度重视

You usually place this phrase after a subject and before a specific issue. For example, 'We 务必高度重视 safety.' You can use it in emails to emphasize a deadline. You can also use it in speech to show authority. It sounds very firm and decisive. It is a great way to show you mean business.

Use this in professional settings when a project is critical. It is perfect for safety warnings or health advice. If you are a manager, use it to set priorities for your team. You can also use it with friends ironically. For instance, tell a friend to 务必高度重视 your birthday party plans. It adds a funny, mock-serious tone to casual chats.

Avoid using this for trivial, everyday things if you want to be taken seriously. Don't tell someone to 务必高度重视 which socks they wear. It can sound overly bureaucratic or 'bossy' if used too often. If you are talking to a superior, be careful. Using it might sound like you are giving them orders. Stick to more polite phrasing like 请您关注 in those cases.

This phrase has strong roots in Chinese administrative and political language. You will see it constantly in government reports and official news. It reflects a culture that values hierarchy and clear directives. In recent years, it has moved into the corporate world. It signals that a company is aligning with 'official' levels of seriousness. It is the language of leadership and responsibility.

You might hear 高度关注 (highly follow/pay attention to). There is also 极其重视 (extremely value). If you want to be even more formal, try 给予高度重视. For a shorter version, people just say 重视起来 (start valuing this). But 务必高度重视 remains the gold standard for urgency.