Emerging Technology: AR/VR and the E-Commerce Experience
Learning Stats
CEFRレベル
Total Words
Unique Words
Difficulty
字幕 (40 segments)
Downloadcan the in-store experience be
replicated online
thanks to virtual reality and augmented
reality the answer might be yes
while the use of vr and ar has generally
been limited to entertainment purposes
younger generations are driving demand
for the technology to be applied to the
ecommerce experience
and as consumers miss out on trying on
products and browsing in store due to
covid19
some shoppers are making up for this by
previewing and customizing products
using vr and ar tools
but what's the difference between the
two vr
uses a computer-generated 3d landscape
to transport users to a new
virtual environment while ar enhances
your physical environment
by overlaying graphics that can be seen
through your smartphone
making the latter more widely adopted
and yet not widely adopted
enough just 17 of brands offer ar
or vr features on their apps and less
than half of them
link these features to product pages
missing an opportunity to enable the
tools for e-commerce
social media might help with 170 million
snapchat users
interacting with ar features almost 30
times a day
the enabled platform offers an
opportunity for brands to send users
down the path to purchase to learn more
about emerging technologies
visit gartner.com marketing
Key Vocabulary (50)
toward
"Go to school."
belonging
"Cup of tea."
also
"You and me."
inside
"In the house."
Used to show who is intended to have or use something, or to explain the purpose or reason for an action. It is also frequently used to indicate a specific duration of time.
A preposition used to indicate that something is in a position above and supported by a surface. It is also used to indicate a specific day or date, or to show that a device is functioning.
A preposition used to indicate that people or things are together, in the same place, or performing an action together. It can also describe the instrument used to perform an action or a characteristic that someone or something has.
A preposition used to show the method or means of doing something, or to identify the person or thing that performs an action. It frequently appears in passive sentences to indicate the agent or before modes of transport.
An is an indefinite article used before singular countable nouns that begin with a vowel sound. It functions to indicate a non-specific person or thing, similar to the number one.
Used to express physical or mental ability to do something or to show that something is possible. It is also frequently used to ask for or give permission in informal situations.
This is a possessive determiner used to show that something belongs to or is associated with the person or people being spoken to. It is placed before a noun to indicate ownership, relationship, or a specific connection to the listener.
The environment refers to the surroundings or conditions in which a person, animal, or plant lives and operates. It can describe the natural world as a whole or the specific atmosphere of a place like a home or office.
To experience means to have something happen to you or to feel a particular emotion or physical sensation. It involves living through an event and gaining knowledge or awareness from it.
definite article
"The cat sleeps."
exist
"I am here."
Description
Sure, e-commerce gains can help offset in-store losses…but can the in-store experience itself be replicated online? Thanks to developments in augmented and virtual reality tools, the answer...
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