We shall make it our priority to
Formal business communication expression
Use this phrase to sound incredibly professional and committed when addressing a client's most important needs.
In 15 Seconds
- A formal promise to put a specific task first.
- Uses 'shall' to sound authoritative and committed.
- Best for professional emails and official company statements.
Meaning
This is a very fancy way of saying 'This task is our number one goal.' It tells the other person that you are taking their request very seriously and will do it first.
Key Examples
3 of 6Responding to a security breach
We shall make it our priority to investigate the source of the leak.
We shall make it our priority to investigate the source of the leak.
A CEO addressing the staff
We shall make it our priority to ensure every employee feels safe.
We shall make it our priority to ensure every employee feels safe.
A high-end hotel responding to a guest
We shall make it our priority to prepare your room by noon.
We shall make it our priority to prepare your room by noon.
Cultural Background
The phrase utilizes the modal verb 'shall,' which in legal contexts signifies a mandatory requirement. By using it in business, speakers evoke a sense of solemn duty and inevitability. It became a staple of corporate communication to project empathy and high-level commitment simultaneously.
The Power of 'Shall'
Using `shall` instead of `will` makes you sound like a British aristocrat or a high-powered lawyer. Use it sparingly for maximum impact!
Don't Overpromise
Because this phrase sounds so certain, people will be very upset if you don't follow through. Only use it for things you can actually do.
In 15 Seconds
- A formal promise to put a specific task first.
- Uses 'shall' to sound authoritative and committed.
- Best for professional emails and official company statements.
What It Means
Imagine you have ten things to do today. This phrase tells everyone that one specific thing is at the very top. It is a formal promise of focus. It sounds very official and trustworthy. You are saying that nothing else matters as much as this task.
How To Use It
You usually start a sentence with this phrase. Follow it with an action verb like fix, improve, or deliver. It is great for making people feel heard and valued. It shows you have a clear plan and strong intentions.
When To Use It
Use it in emails to important clients. Use it when your boss asks for a status update. It is perfect for when things have gone wrong. It helps you sound like you are in total control of the situation.
When NOT To Use It
Avoid this at a casual BBQ with friends. If you say it to your spouse about doing the dishes, it sounds like a joke. It is too corporate for a relaxed Friday night. Don't use it for small, unimportant tasks either.
Cultural Background
The word shall comes from old legal traditions in English. It implies a legal or moral obligation to act. In modern business, it makes a company sound very stable and reliable. It is more common in British English than American English, but both use it for high-level promises.
Common Variations
You might hear We will prioritize... or Our main focus is.... However, shall adds a touch of classic elegance to the promise. You can also say It is our top priority to... if you want to be slightly shorter.
Usage Notes
This is a high-register expression. It is almost exclusively used in professional environments or formal writing to signal serious intent.
The Power of 'Shall'
Using `shall` instead of `will` makes you sound like a British aristocrat or a high-powered lawyer. Use it sparingly for maximum impact!
Don't Overpromise
Because this phrase sounds so certain, people will be very upset if you don't follow through. Only use it for things you can actually do.
The 'It' Factor
In this phrase, `it` is a dummy pronoun. It doesn't refer to a specific object, but helps set up the real goal that comes after the word `to`.
Examples
6We shall make it our priority to investigate the source of the leak.
We shall make it our priority to investigate the source of the leak.
This sounds serious and reassures the public that action is being taken.
We shall make it our priority to ensure every employee feels safe.
We shall make it our priority to ensure every employee feels safe.
Using 'shall' here makes the commitment feel like a core company value.
We shall make it our priority to prepare your room by noon.
We shall make it our priority to prepare your room by noon.
This provides a luxury service feel through formal language.
I shall make it my priority to finally take out the trash.
I shall make it my priority to finally take out the trash.
The extreme formality creates a humorous contrast with a messy chore.
I shall make it my priority to be home by seven tonight.
I shall make it my priority to be home by seven tonight.
This sounds a bit stiff for a text but shows strong intent.
We shall make it our priority to stay within the allocated budget.
We shall make it our priority to stay within the allocated budget.
This sets a clear, professional goal for the team.
Test Yourself
Choose the most appropriate verb to complete the professional promise.
We shall make it our priority to ___ the software bugs by Friday.
The phrase 'make it our priority to' must be followed by the base form of the verb.
Which modal verb makes this phrase sound the most formal and legally binding?
We ___ make it our priority to protect your data.
'Shall' is the traditional choice for formal commitments and official business language.
🎉 Score: /2
Visual Learning Aids
Formality Level of Priority Phrases
Used with friends for chores.
I'll do it first.
Standard office talk.
I'll prioritize this.
Professional client emails.
We will make this a priority.
Official company promises.
We shall make it our priority to...
When to Use the Phrase
Customer Complaint
Resolving a billing error.
Public Relations
Addressing a community concern.
Boardroom Meeting
Setting the yearly goals.
Legal Contracts
Defining service obligations.
Frequently Asked Questions
10 questionsNo, it is much stronger. We shall make it our priority to sounds like a guarantee, whereas We will try sounds like you might fail.
It is less common in daily speech but still used in very formal American business writing or legal documents to show a strong commitment.
Yes, you can say I shall make it my priority to.... It sounds very personal and highly professional.
You must use an action verb in its base form, like We shall make it our priority to assist you.
It is traditional, but not outdated. In the business world, sounding traditional often makes a company seem more established and reliable.
Only if you are being funny or if you are texting a very important client who expects extreme formality.
We will prioritize is more direct and modern. We shall make it our priority to is more descriptive and carries more emotional weight.
Not directly, but it implies that the work starts immediately. You often add a deadline at the end, like ...by the end of the day.
Usually, no. If you say I shall make it my priority to buy milk, it sounds like you are making a huge deal out of a tiny task.
The longer phrase feels more deliberate and thoughtful. It shows that you are making a conscious choice to put that task first.
Related Phrases
At the top of our agenda
The most important item to be discussed or dealt with.
Give precedence to
To deal with one thing before others because it is more important.
First and foremost
Most importantly; used to highlight the primary concern.
Focus our efforts on
To concentrate all energy and resources on one specific goal.
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