brochure
A small booklet or pamphlet containing pictures and information about a product, service, or location. It is typically used for advertising or to provide detailed information to a specific audience in a compact format.
Examples
3 of 5I picked up a colorful travel brochure to help plan our summer vacation.
I picked up a colorful travel brochure to help plan our summer vacation.
The university's recruitment brochure highlights the diverse range of extracurricular activities available to students.
The university's recruitment brochure highlights the diverse range of extracurricular activities available to students.
Check out this brochure for the new gym; the classes look really cool.
Check out this brochure for the new gym; the classes look really cool.
Antonyms
Word Family
Memory Tip
Think of the French origin: 'brocher' means 'to stitch.' A brochure is a small 'stitched' or bound piece of paper you find at a travel agency.
Quick Quiz
Before booking the cruise, we spent hours looking through the glossy ___ to see the cabin options.
Correct!
The correct answer is: brochure
Examples
I picked up a colorful travel brochure to help plan our summer vacation.
everydayI picked up a colorful travel brochure to help plan our summer vacation.
The university's recruitment brochure highlights the diverse range of extracurricular activities available to students.
formalThe university's recruitment brochure highlights the diverse range of extracurricular activities available to students.
Check out this brochure for the new gym; the classes look really cool.
informalCheck out this brochure for the new gym; the classes look really cool.
The researchers distributed an informational brochure to participants outlining the ethical guidelines of the clinical trial.
academicThe researchers distributed an informational brochure to participants outlining the ethical guidelines of the clinical trial.
Our marketing team is redesigning the corporate brochure to better reflect our new brand identity.
businessOur marketing team is redesigning the corporate brochure to better reflect our new brand identity.
Antonyms
Word Family
Common Collocations
Common Phrases
sales brochure
sales brochure
glossy holiday brochure
glossy holiday brochure
instructional brochure
instructional brochure
Often Confused With
A pamphlet is often a single sheet or a very thin unbound booklet focused on a single subject, whereas a brochure is often more commercial and higher quality.
A flyer is usually a single unfolded sheet of paper used for mass distribution, while a brochure is folded or bound.
Usage Notes
The word is almost exclusively used as a noun. It implies a higher production quality than a 'flyer' or 'leaflet,' often featuring high-quality paper and photography.
Common Mistakes
Learners sometimes confuse 'brochure' with 'book.' A brochure is specifically for promotion or brief information, not for extensive reading or literature.
Memory Tip
Think of the French origin: 'brocher' means 'to stitch.' A brochure is a small 'stitched' or bound piece of paper you find at a travel agency.
Word Origin
Derived from the French word 'brocher,' meaning 'to stitch,' referring to the way the pages of a small book are fastened together.
Grammar Patterns
Cultural Context
In many Western countries, glossy brochures are a staple of the tourism industry and physical marketing, though digital 'e-brochures' are becoming more common.
Quick Quiz
Before booking the cruise, we spent hours looking through the glossy ___ to see the cabin options.
Correct!
The correct answer is: brochure
Related Vocabulary
Related Words
to
A1Used to indicate the place, person, or thing that someone or something moves toward. It can also mark the recipient of an action or the limit of a range.
and
A1A primary conjunction used to connect words, phrases, or clauses that are grammatically equal. It indicates addition, a sequence of events, or a relationship between two things.
a
A1A word used before a singular noun that is not specific or is being mentioned for the first time. It is used only before words that begin with a consonant sound to indicate one of something.
that
A1This word is a demonstrative pronoun used to indicate a specific person, object, or idea that is further away in space or time from the speaker. It is also used to refer back to something that has already been mentioned or to introduce a clause that identifies something.
I
A1The pronoun 'I' is used by a speaker or writer to refer to themselves as the subject of a verb. It is the first-person singular subject pronoun in English and is always capitalized regardless of its position in a sentence.
for
A1Used to show who is intended to have or use something, or to explain the purpose or reason for an action. It is also frequently used to indicate a specific duration of time.
not
A1A function word used to express negation or denial. It is primarily used to make a sentence or phrase negative, often following an auxiliary verb or the verb 'to be'.
with
A1A preposition used to indicate that people or things are together, in the same place, or performing an action together. It can also describe the instrument used to perform an action or a characteristic that someone or something has.
he
A1A pronoun used to refer to a male person or animal that has already been mentioned or is easily identified. It functions as the subject of a sentence.
you
A1Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
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