保护非物质文化遗产

You can use this phrase to sound sophisticated and socially conscious. It is a bit of a mouthful, so people often shorten it to 非遗 (Fēi Yí). If you see a master craftsman making silk, you might say this. If you are writing a blog post about a traditional festival, use this phrase. It shows you value history and the people who keep it alive. You can use it as a noun or as a call to action.

Use it when you are at a cultural festival. It is perfect for museum visits or watching a traditional performance. If you are discussing government policy or education, it fits right in. Use it when you want to express respect for an old master. It is also great for social media captions when you find something 'authentic.'

Do not use this for physical buildings or statues. For those, just use 文化遗产 (cultural heritage). Don't use it for your personal 'heritage,' like an old watch from your dad. That is just a family heirloom. Also, avoid using the full long phrase in a very casual text message. It might sound like you are reading from a textbook. Use the short version 非遗 instead.

China has a massive number of UNESCO-recognized intangible heritage items. In recent years, there has been a huge 'cultural confidence' movement. Young people are becoming obsessed with traditional clothing and crafts. Protecting these traditions is seen as a way to stay connected to Chinese roots. It is not just about the past; it is about national pride today. You will see this phrase on TV, in schools, and on posters everywhere.

The most common variation is 非遗 (Fēi Yí). You will also hear 非遗传承 (passing down intangible heritage). If you meet a master of a craft, they are called a 非遗传承人. People also talk about 活态保护 (living protection), which means keeping the tradition active, not just in a book.