When's the sale?

You can use this phrase with almost any shop employee. Just walk up and ask the question directly. You can also add the name of the store or an item. For example, When's the shoe sale? or When's the summer sale?. It is a very flexible sentence. You do not need complex grammar to get an answer. Just remember to use When's for a smooth, natural sound.

Use it when you see an item you love but it is too expensive. Use it when a store looks like it is preparing for a change. It is perfect for checking on seasonal events like Black Friday. Use it at the mall, in a boutique, or even over the phone. If you are texting a friend about a brand, this works too. It is a great way to start a conversation about shopping.

Do not use this at a grocery store for basic milk or bread. Those items usually have weekly flyers instead of 'sales.' Avoid using it in high-end luxury boutiques where they do not have sales. It might feel a bit awkward there! Also, do not ask this at a restaurant during dinner. They have Happy Hour, not a sale. Using it at a car dealership might make you look too eager to buy.

In English-speaking countries, sales are huge cultural events. People wait all year for the End of Season or Clearance events. Asking When's the sale? is a sign of a savvy, practical person. It is not considered rude or 'cheap' to ask this. In fact, many staff members are happy to tell you so they can clear out old stock. It shows you are paying attention to the brand.

You might hear people say Is there a sale coming up? for a softer approach. Some people ask When does this go on markdown? if they are looking for deep discounts. If you are in a hurry, you might just ask Any sales soon?. In the UK, you might hear When do the sales start? referring to the big post-Christmas events. All of these mean basically the same thing: I want a discount!