على نحو متزايد

You will usually find this phrase at the end of a sentence or right after a verb. It acts like an adverb. For example, if you want to say people are using AI more, you say they use it على نحو متزايد. It is very flexible. You can use it with verbs like 'growing,' 'feeling,' 'using,' or 'changing.' It does not change based on gender or number. This makes it a very safe and easy tool for your vocabulary kit. Just drop it in after the action you are describing. It makes you sound like a native speaker who pays attention to details.

This is a 'Goldilocks' phrase. It is perfect for professional settings. Use it in a business meeting to describe sales. Use it in a university essay to talk about social changes. It is also great for serious personal conversations. If you are telling a friend about a growing worry or a deepening passion, this phrase fits perfectly. It is common in news broadcasts and newspapers. If you listen to Al Jazeera or read an Arabic journal, you will hear it constantly. It is the bread and butter of modern analytical Arabic.

Do not use this when you are being super casual or using heavy slang. If you are shouting at a football match, do not say the excitement is growing على نحو متزايد. Just say 'it is a lot!' or use a local dialect word. It is too 'proper' for a heated argument or a very messy joke. Also, avoid it for sudden jumps. If something doubled in one second, that is not على نحو متزايد. That is 'suddenly.' This phrase is for things that have a steady, observable climb. Using it for a sudden explosion of something might sound a bit robotic.

In the Arab world, language is often divided between 'street' talk and 'educated' talk. This phrase belongs to the latter. It became very popular with the rise of modern media and journalism in the 20th century. It reflects a shift toward 'Modern Standard Arabic' (MSA) in professional life. While you might not hear a baker say it while making bread, you will definitely hear the CEO of the bakery say it in a TV interview. It signals that the speaker is thoughtful and observant of the world around them.

You might also hear بشكل متزايد (bi-shaklin mutazayid). It means the exact same thing. بشكل means 'in a form' or 'in a shape.' Another one is بصورة متزايدة (bi-suratin mutazayida). These are all interchangeable. على نحو متزايد is perhaps the most 'elegant' of the three. If you want to sound slightly more academic, stick with على نحو. If you want to sound a bit more modern and fast-paced, بشكل is your best friend. Both will get you high marks in any Arabic proficiency test.