brand
Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.
Exemples
3 sur 5He was so proud of his brand-new bicycle that he cleaned it every day.
He was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
The company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
I don't really care for famous-label clothing; I just buy what looks nice.
Synonymes
Antonymes
Famille de mots
Astuce mémo
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
Quiz rapide
The marketing team is working hard to improve ______ loyalty among their existing customer base.
Correct !
La bonne réponse est : brand
Exemples
He was so proud of his brand-new bicycle that he cleaned it every day.
everydayHe was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
formalThe company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
informalI don't really care for famous-label clothing; I just buy what looks nice.
The researcher investigated the impact of brand equity on long-term consumer retention.
academicThe scholar studied how the value of a company's name affects keeping customers over time.
Our primary goal this quarter is to increase brand awareness among younger demographics.
businessOur main objective for this period is to make more young people recognize our company name.
Synonymes
Antonymes
Famille de mots
Collocations courantes
Phrases Courantes
brand name
a name given by a maker to a product or range of products
off-brand
not belonging to a famous brand; uncharacteristic of a person's usual behavior
on-brand
consistent with the image or identity of a company or person
Souvent confondu avec
A label is the physical piece of paper or cloth attached to a product, while a brand is the intangible identity and reputation.
'Make' usually refers to the manufacturer of a vehicle or large machine, whereas 'brand' is used for a wider range of consumer goods.
Notes d'usage
When 'brand' is used to mean 'completely new', it is almost always paired with 'new' (brand-new). In business English, 'brand' functions as an attributive noun acting like an adjective to modify other nouns (e.g., brand strategy).
Erreurs courantes
Learners often forget to use a hyphen in 'brand-new' when it comes before a noun. They also sometimes use 'label' when they actually mean the commercial 'brand' of a product.
Astuce mémo
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
Origine du mot
Derived from the Old Norse 'brandr' meaning 'to burn', referring to the practice of burning a mark into livestock to show ownership.
Modèles grammaticaux
Contexte culturel
In Western consumerist societies, brands often function as social shorthand for a person's status, values, or lifestyle choices.
Quiz rapide
The marketing team is working hard to improve ______ loyalty among their existing customer base.
Correct !
La bonne réponse est : brand
Grammaire lie
Vocabulaire associé
Mots lis
complement
A2A thing that completes or brings to perfection something else. In grammar, it refers to a word or phrase that follows a verb and provides more information about the subject or object.
compound
A2Describes something that is made of two or more separate parts or elements joined together. It is often used to talk about words, sentences, or chemical substances that have multiple components.
conceive
A2To form an idea, plan, or concept in the mind. It is also the medical term used to describe when a woman becomes pregnant.
confer
A2To discuss something with other people in order to reach a decision or exchange ideas. It can also mean to officially give an honor, title, or degree to someone.
conform
A2To behave according to rules, standards, or what is expected by a group of people. It means to fit in or act in a way that matches others.
consecutive
A2Following one after another in a continuous series without any breaks. It describes things that happen in a logical order, like numbers (1, 2, 3) or days (Monday, Tuesday, Wednesday).
consistency
A2Consistency is the quality of always acting or behaving in the same way. it also describes how thick or smooth a liquid or substance is.
disclude
B1Describing a state where someone or something is left out, omitted, or not allowed to participate in a group or activity. It refers to the condition of being kept apart from a whole or a set.
antiformous
B1Describes a shape or structure that is curved or folded upwards like an arch. It is most often used in geology and geometry to describe a convex surface.
interspect
B1Describing a person who is thoughtful and focused on their own internal thoughts and feelings. It refers to the act of looking inward to examine one's own emotions and motives rather than focusing on external things.
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