B2 adjective Neutre

brand

/brænd/

Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.

Exemples

3 sur 5
1

He was so proud of his brand-new bicycle that he cleaned it every day.

He was very proud of his completely new bicycle and cleaned it daily.

2

The corporation must ensure that all brand communications remain consistent with their core values.

The company must make sure all their official communications match their main values.

3

I'm not really into brand-name clothes; I just buy what looks good.

I don't really care for famous-label clothing; I just buy what looks nice.

Famille de mots

Nom
brand
Verb
brand
Adjectif
branded
Apparenté
branding
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Astuce mémo

Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.

Quiz rapide

The marketing team is working hard to improve ______ loyalty among their existing customer base.

Correct !

La bonne réponse est : brand

Exemples

1

He was so proud of his brand-new bicycle that he cleaned it every day.

everyday

He was very proud of his completely new bicycle and cleaned it daily.

2

The corporation must ensure that all brand communications remain consistent with their core values.

formal

The company must make sure all their official communications match their main values.

3

I'm not really into brand-name clothes; I just buy what looks good.

informal

I don't really care for famous-label clothing; I just buy what looks nice.

4

The researcher investigated the impact of brand equity on long-term consumer retention.

academic

The scholar studied how the value of a company's name affects keeping customers over time.

5

Our primary goal this quarter is to increase brand awareness among younger demographics.

business

Our main objective for this period is to make more young people recognize our company name.

Famille de mots

Nom
brand
Verb
brand
Adjectif
branded
Apparenté
branding

Collocations courantes

brand awareness the extent to which consumers are familiar with a brand
brand loyalty the tendency of consumers to continue buying the same brand
brand-new completely new and unused
brand identity the visible elements of a brand that identify and distinguish it
brand image the general impression that people have of a brand

Phrases Courantes

brand name

a name given by a maker to a product or range of products

off-brand

not belonging to a famous brand; uncharacteristic of a person's usual behavior

on-brand

consistent with the image or identity of a company or person

Souvent confondu avec

brand vs label

A label is the physical piece of paper or cloth attached to a product, while a brand is the intangible identity and reputation.

brand vs make

'Make' usually refers to the manufacturer of a vehicle or large machine, whereas 'brand' is used for a wider range of consumer goods.

📝

Notes d'usage

When 'brand' is used to mean 'completely new', it is almost always paired with 'new' (brand-new). In business English, 'brand' functions as an attributive noun acting like an adjective to modify other nouns (e.g., brand strategy).

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Erreurs courantes

Learners often forget to use a hyphen in 'brand-new' when it comes before a noun. They also sometimes use 'label' when they actually mean the commercial 'brand' of a product.

💡

Astuce mémo

Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.

📖

Origine du mot

Derived from the Old Norse 'brandr' meaning 'to burn', referring to the practice of burning a mark into livestock to show ownership.

Modèles grammaticaux

Used as an attributive modifier before nouns Forms compound adjectives (e.g., brand-new) Non-gradable when meaning 'completely new'
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Contexte culturel

In Western consumerist societies, brands often function as social shorthand for a person's status, values, or lifestyle choices.

Quiz rapide

The marketing team is working hard to improve ______ loyalty among their existing customer base.

Correct !

La bonne réponse est : brand

Mots lis

complement

A2

A thing that completes or brings to perfection something else. In grammar, it refers to a word or phrase that follows a verb and provides more information about the subject or object.

compound

A2

Describes something that is made of two or more separate parts or elements joined together. It is often used to talk about words, sentences, or chemical substances that have multiple components.

conceive

A2

To form an idea, plan, or concept in the mind. It is also the medical term used to describe when a woman becomes pregnant.

confer

A2

To discuss something with other people in order to reach a decision or exchange ideas. It can also mean to officially give an honor, title, or degree to someone.

conform

A2

To behave according to rules, standards, or what is expected by a group of people. It means to fit in or act in a way that matches others.

consecutive

A2

Following one after another in a continuous series without any breaks. It describes things that happen in a logical order, like numbers (1, 2, 3) or days (Monday, Tuesday, Wednesday).

consistency

A2

Consistency is the quality of always acting or behaving in the same way. it also describes how thick or smooth a liquid or substance is.

disclude

B1

Describing a state where someone or something is left out, omitted, or not allowed to participate in a group or activity. It refers to the condition of being kept apart from a whole or a set.

antiformous

B1

Describes a shape or structure that is curved or folded upwards like an arch. It is most often used in geology and geometry to describe a convex surface.

interspect

B1

Describing a person who is thoughtful and focused on their own internal thoughts and feelings. It refers to the act of looking inward to examine one's own emotions and motives rather than focusing on external things.

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