B2 adjective Neutral

brand

/brænd/

Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.

Beispiele

3 von 5
1

He was so proud of his brand-new bicycle that he cleaned it every day.

He was very proud of his completely new bicycle and cleaned it daily.

2

The corporation must ensure that all brand communications remain consistent with their core values.

The company must make sure all their official communications match their main values.

3

I'm not really into brand-name clothes; I just buy what looks good.

I don't really care for famous-label clothing; I just buy what looks nice.

Wortfamilie

Nomen
brand
Verb
brand
Adjektiv
branded
Verwandt
branding
💡

Merkhilfe

Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.

Schnelles Quiz

The marketing team is working hard to improve ______ loyalty among their existing customer base.

Richtig!

Die richtige Antwort ist: brand

Beispiele

1

He was so proud of his brand-new bicycle that he cleaned it every day.

everyday

He was very proud of his completely new bicycle and cleaned it daily.

2

The corporation must ensure that all brand communications remain consistent with their core values.

formal

The company must make sure all their official communications match their main values.

3

I'm not really into brand-name clothes; I just buy what looks good.

informal

I don't really care for famous-label clothing; I just buy what looks nice.

4

The researcher investigated the impact of brand equity on long-term consumer retention.

academic

The scholar studied how the value of a company's name affects keeping customers over time.

5

Our primary goal this quarter is to increase brand awareness among younger demographics.

business

Our main objective for this period is to make more young people recognize our company name.

Wortfamilie

Nomen
brand
Verb
brand
Adjektiv
branded
Verwandt
branding

Häufige Kollokationen

brand awareness the extent to which consumers are familiar with a brand
brand loyalty the tendency of consumers to continue buying the same brand
brand-new completely new and unused
brand identity the visible elements of a brand that identify and distinguish it
brand image the general impression that people have of a brand

Häufige Phrasen

brand name

a name given by a maker to a product or range of products

off-brand

not belonging to a famous brand; uncharacteristic of a person's usual behavior

on-brand

consistent with the image or identity of a company or person

Wird oft verwechselt mit

brand vs label

A label is the physical piece of paper or cloth attached to a product, while a brand is the intangible identity and reputation.

brand vs make

'Make' usually refers to the manufacturer of a vehicle or large machine, whereas 'brand' is used for a wider range of consumer goods.

📝

Nutzungshinweise

When 'brand' is used to mean 'completely new', it is almost always paired with 'new' (brand-new). In business English, 'brand' functions as an attributive noun acting like an adjective to modify other nouns (e.g., brand strategy).

⚠️

Häufige Fehler

Learners often forget to use a hyphen in 'brand-new' when it comes before a noun. They also sometimes use 'label' when they actually mean the commercial 'brand' of a product.

💡

Merkhilfe

Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.

📖

Wortherkunft

Derived from the Old Norse 'brandr' meaning 'to burn', referring to the practice of burning a mark into livestock to show ownership.

Grammatikmuster

Used as an attributive modifier before nouns Forms compound adjectives (e.g., brand-new) Non-gradable when meaning 'completely new'
🌍

Kultureller Kontext

In Western consumerist societies, brands often function as social shorthand for a person's status, values, or lifestyle choices.

Schnelles Quiz

The marketing team is working hard to improve ______ loyalty among their existing customer base.

Richtig!

Die richtige Antwort ist: brand

Ähnliche Wörter

obgenly

C1

Describing qualities or characteristics that are intrinsic, fundamental, or naturally occurring within a specific category, class, or genus. It suggests that a trait is not acquired through external influence but is a core component of the entity's classification.

bilabancy

C1

To alternate or waver between two specific choices, conditions, or states in a rhythmic or repetitive manner. It describes both the physical movement of shifting weight and the mental process of indecision between two poles.

homomemy

C1

Describing a state of identical or near-perfect replication of a conceptual or structural unit within a system. It is used to characterize patterns where a 'meme' or fundamental component remains unchanged across various iterations or transmissions.

synformile

C1

A synformile is a specialized structural unit or component designed to precisely match or align with a corresponding external template or matrix. In technical contexts, it refers to an element that maintains spatial consistency and structural parity within a larger system.

antesophtion

C1

Describing a state, concept, or period existing before the attainment of philosophical wisdom or intellectual sophistication. It refers to rudimentary or naive perspectives that have not yet been refined by deep critical thought or scholarly maturity.

contrafidable

C1

To formally challenge or invalidate a statement or agreement by presenting evidence that contradicts a previously established position of trust. It is used primarily in legal or high-stakes contexts when one party acts against a confidential understanding.

autotegious

C1

To provide oneself with a protective covering or to self-shield against external environmental factors. It typically describes the action of an organism or system creating its own defensive layer or housing without outside assistance.

monoonymism

C1

The practice or state of being known by a single name (a mononym) rather than a multi-part name including a surname. This phenomenon is frequently observed in historical records, the arts, and specific cultural naming conventions.

proscribhood

C1

Relating to the state or quality of being officially forbidden, denounced, or legally excluded from society. It describes an entity, person, or practice that exists under a formal ban or a condition of social ostracism.

supercuracy

C1

A level of precision that exceeds standard or expected limits, often used in technical, scientific, or computational contexts to describe near-perfect accuracy. It signifies the achievement of performance that is significantly higher than conventional benchmarks, particularly in data processing or high-end instrumentation.

War das hilfreich?
Noch keine Kommentare. Sei der Erste, der seine Gedanken teilt!

Starte kostenlos mit dem Sprachenlernen

Kostenlos Loslegen