brand
Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.
例文
3 / 5He was so proud of his brand-new bicycle that he cleaned it every day.
He was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
The company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
I don't really care for famous-label clothing; I just buy what looks nice.
語族
覚え方のコツ
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
クイックテスト
The marketing team is working hard to improve ______ loyalty among their existing customer base.
正解！
正解は： brand
例文
He was so proud of his brand-new bicycle that he cleaned it every day.
everydayHe was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
formalThe company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
informalI don't really care for famous-label clothing; I just buy what looks nice.
The researcher investigated the impact of brand equity on long-term consumer retention.
academicThe scholar studied how the value of a company's name affects keeping customers over time.
Our primary goal this quarter is to increase brand awareness among younger demographics.
businessOur main objective for this period is to make more young people recognize our company name.
語族
よく使う組み合わせ
よく使うフレーズ
brand name
a name given by a maker to a product or range of products
off-brand
not belonging to a famous brand; uncharacteristic of a person's usual behavior
on-brand
consistent with the image or identity of a company or person
よく混同される語
A label is the physical piece of paper or cloth attached to a product, while a brand is the intangible identity and reputation.
'Make' usually refers to the manufacturer of a vehicle or large machine, whereas 'brand' is used for a wider range of consumer goods.
使い方のコツ
When 'brand' is used to mean 'completely new', it is almost always paired with 'new' (brand-new). In business English, 'brand' functions as an attributive noun acting like an adjective to modify other nouns (e.g., brand strategy).
よくある間違い
Learners often forget to use a hyphen in 'brand-new' when it comes before a noun. They also sometimes use 'label' when they actually mean the commercial 'brand' of a product.
覚え方のコツ
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
語源
Derived from the Old Norse 'brandr' meaning 'to burn', referring to the practice of burning a mark into livestock to show ownership.
文法パターン
文化的な背景
In Western consumerist societies, brands often function as social shorthand for a person's status, values, or lifestyle choices.
クイックテスト
The marketing team is working hard to improve ______ loyalty among their existing customer base.
正解！
正解は： brand
関連する文法
関連語彙
関連単語
unknown
A1A person or thing that is not known, recognized, or familiar. It often refers to a mysterious situation or a person who has not yet achieved fame or success.
of
A1A preposition used to show a relationship between a part and a whole, or to indicate belonging and origin. It connects a noun or pronoun to another part of the sentence to specify which one or what kind.
in
A1A preposition used to indicate position within a container, a space, an area, or a period of time. It describes being surrounded by something or being inside the boundaries of a location.
it
A1A third-person singular pronoun used to refer to an object, animal, or situation that has already been mentioned or is clear from context. It is also frequently used as a dummy subject to talk about time, weather, or distance.
on
A1A preposition used to indicate that something is in a position above and supported by a surface. It is also used to indicate a specific day or date, or to show that a device is functioning.
as
A1A conjunction used to compare two things that are equal in some way. It is most commonly used in the pattern 'as + adjective/adverb + as' to show similarity.
this
A1Used to identify a specific person, thing, or idea that is physically close to the speaker or has just been mentioned. It can also refer to the present time or a situation that is currently happening.
by
A1A preposition used to show the method or means of doing something, or to identify the person or thing that performs an action. It frequently appears in passive sentences to indicate the agent or before modes of transport.
we
A1The word 'we' is a first-person plural pronoun used to refer to the speaker and one or more other people collectively. It is used as the subject of a sentence or clause.
or
A1A coordinating conjunction used to connect two or more possibilities or alternatives. it indicates that only one of the options is likely, required, or true.
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