brand
Used as a modifier to describe something belonging to a specific company's identity or, more commonly, to describe something that is completely new and unused. In academic and business contexts, it refers to the distinct characteristics that differentiate a product or organization from others.
Exemplos
3 de 5He was so proud of his brand-new bicycle that he cleaned it every day.
He was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
The company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
I don't really care for famous-label clothing; I just buy what looks nice.
Sinônimos
Antônimos
Família de palavras
Dica de memorização
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
Quiz rápido
The marketing team is working hard to improve ______ loyalty among their existing customer base.
Correto!
A resposta correta é: brand
Exemplos
He was so proud of his brand-new bicycle that he cleaned it every day.
everydayHe was very proud of his completely new bicycle and cleaned it daily.
The corporation must ensure that all brand communications remain consistent with their core values.
formalThe company must make sure all their official communications match their main values.
I'm not really into brand-name clothes; I just buy what looks good.
informalI don't really care for famous-label clothing; I just buy what looks nice.
The researcher investigated the impact of brand equity on long-term consumer retention.
academicThe scholar studied how the value of a company's name affects keeping customers over time.
Our primary goal this quarter is to increase brand awareness among younger demographics.
businessOur main objective for this period is to make more young people recognize our company name.
Sinônimos
Antônimos
Família de palavras
Colocações comuns
Frases Comuns
brand name
a name given by a maker to a product or range of products
off-brand
not belonging to a famous brand; uncharacteristic of a person's usual behavior
on-brand
consistent with the image or identity of a company or person
Frequentemente confundido com
A label is the physical piece of paper or cloth attached to a product, while a brand is the intangible identity and reputation.
'Make' usually refers to the manufacturer of a vehicle or large machine, whereas 'brand' is used for a wider range of consumer goods.
Notas de uso
When 'brand' is used to mean 'completely new', it is almost always paired with 'new' (brand-new). In business English, 'brand' functions as an attributive noun acting like an adjective to modify other nouns (e.g., brand strategy).
Erros comuns
Learners often forget to use a hyphen in 'brand-new' when it comes before a noun. They also sometimes use 'label' when they actually mean the commercial 'brand' of a product.
Dica de memorização
Think of cattle ranching: a 'brand' was originally a mark burned into an animal's skin with a hot iron to show who owned it. Now, it's the 'mark' a company leaves on your mind.
Origem da palavra
Derived from the Old Norse 'brandr' meaning 'to burn', referring to the practice of burning a mark into livestock to show ownership.
Padrões gramaticais
Contexto cultural
In Western consumerist societies, brands often function as social shorthand for a person's status, values, or lifestyle choices.
Quiz rápido
The marketing team is working hard to improve ______ loyalty among their existing customer base.
Correto!
A resposta correta é: brand
Gramática relacionada
Vocabulário relacionado
Palavras relacionadas
to
A1Used to indicate the place, person, or thing that someone or something moves toward. It can also mark the recipient of an action or the limit of a range.
and
A1A primary conjunction used to connect words, phrases, or clauses that are grammatically equal. It indicates addition, a sequence of events, or a relationship between two things.
a
A1A word used before a singular noun that is not specific or is being mentioned for the first time. It is used only before words that begin with a consonant sound to indicate one of something.
that
A1This word is a demonstrative pronoun used to indicate a specific person, object, or idea that is further away in space or time from the speaker. It is also used to refer back to something that has already been mentioned or to introduce a clause that identifies something.
I
A1The pronoun 'I' is used by a speaker or writer to refer to themselves as the subject of a verb. It is the first-person singular subject pronoun in English and is always capitalized regardless of its position in a sentence.
for
A1Used to show who is intended to have or use something, or to explain the purpose or reason for an action. It is also frequently used to indicate a specific duration of time.
not
A1A function word used to express negation or denial. It is primarily used to make a sentence or phrase negative, often following an auxiliary verb or the verb 'to be'.
with
A1A preposition used to indicate that people or things are together, in the same place, or performing an action together. It can also describe the instrument used to perform an action or a characteristic that someone or something has.
he
A1A pronoun used to refer to a male person or animal that has already been mentioned or is easily identified. It functions as the subject of a sentence.
you
A1Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
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