B2 noun, verb Neutral

流行

[ɾʲɯːkoː]

A style, activity, or interest that is very popular for a short period of time. A trend or fashion. Can also refer to the spread of a disease.

Examples

3 of 5
1

今年の冬は、ロングコートが流行だ。

Long coats are the fashion this winter.

2

流行の変遷を分析することで、消費者心理がわかる。

By analyzing the transition of trends, one can understand consumer psychology.

3

インフルエンザが流行しておりますので、ご注意ください。

Influenza is prevalent, so please be careful.

Word Family

Noun
流行
Verb
流行する
💡

Memory Tip

Ryu (Flow) + Ko (Go/Conduct) = Something that flows through society.

Quick Quiz

最近の___の服を買うために、渋谷へ行った。

Correct!

The correct answer is: 流行

Examples

1

今年の冬は、ロングコートが流行だ。

everyday

Long coats are the fashion this winter.

2

流行の変遷を分析することで、消費者心理がわかる。

academic

By analyzing the transition of trends, one can understand consumer psychology.

3

インフルエンザが流行しておりますので、ご注意ください。

formal

Influenza is prevalent, so please be careful.

4

それ、今めちゃくちゃ流行ってるよね。

informal

That is really popular right now, isn't it?

5

流行語を取り入れた広告が話題になった。

business

An advertisement that incorporated buzzwords became a hot topic.

Word Family

Noun
流行
Verb
流行する

Common Collocations

流行に乗る to follow a trend
流行を追う to chase trends
流行語 buzzword
流行の先端 the cutting edge of fashion
大流行する to become a huge hit / to spread widely

Common Phrases

時代遅れの流行

outdated trend

流行に敏感な

sensitive to trends

流行が去る

the trend fades away

Often Confused With

流行 vs 普及

Fukyū refers to something becoming a permanent standard (like smartphones), while Ryūkō often implies a temporary fad.

📝

Usage Notes

Can describe fashion, phrases, or viral illnesses.

⚠️

Common Mistakes

Learners often forget that 'Ryūkō suru' can also mean a disease is spreading.

💡

Memory Tip

Ryu (Flow) + Ko (Go/Conduct) = Something that flows through society.

📖

Word Origin

Ryu (to flow) and Ko (to go).

Grammar Patterns

〜が流行している 〜の間で流行する
🌍

Cultural Context

The 'Ryūkōgo Taishō' (Buzzword Award) is a major end-of-year event in Japan.

Quick Quiz

最近の___の服を買うために、渋谷へ行った。

Correct!

The correct answer is: 流行

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