홍보하다
To inform the public about a product, event, or organization to attract attention or promote it.
Examples
3 of 5SNS를 통해서 가게를 홍보했어요.
I promoted the store through SNS.
정부는 새로운 정책을 적극적으로 홍보하고 있습니다.
The government is actively promoting the new policy.
이거 홍보 좀 해줘.
Please promote this a bit.
Word Family
Memory Tip
Hong-bo (홍보): Sounds like 'Home-Boy' - telling your boys at home about a cool new thing.
Quick Quiz
유튜브를 활용해 신제품을 ( )고 있습니다.
Correct!
The correct answer is: 홍보하
Examples
SNS를 통해서 가게를 홍보했어요.
everydayI promoted the store through SNS.
정부는 새로운 정책을 적극적으로 홍보하고 있습니다.
formalThe government is actively promoting the new policy.
이거 홍보 좀 해줘.
informalPlease promote this a bit.
효과적인 홍보 전략이 브랜드 인지도에 미치는 영향.
academicThe impact of effective promotion strategies on brand awareness.
해외 시장에 우리 제품을 홍보할 계획입니다.
businessWe plan to promote our products in overseas markets.
Word Family
Common Collocations
Common Phrases
홍보 대사
promotional ambassador
홍보지
promotional flyer
홍보 부서
PR department
Often Confused With
광고하다 is usually paid advertising; 홍보하다 is broader PR (Public Relations) and promotion.
Usage Notes
Common in IELTS Task 2 when discussing business, media, or how to solve social problems.
Common Mistakes
Learners often use '알리다' (inform) when they specifically mean 'marketing' or 'promotion'.
Memory Tip
Hong-bo (홍보): Sounds like 'Home-Boy' - telling your boys at home about a cool new thing.
Word Origin
From Sino-Korean 弘 (wide) and 報 (report).
Grammar Patterns
Cultural Context
K-pop idols often act as '홍보 대사' for various cities or government campaigns.
Quick Quiz
유튜브를 활용해 신제품을 ( )고 있습니다.
Correct!
The correct answer is: 홍보하
Related Vocabulary
More business words
경력
B1The history of one's professional work or career experience. Often discussed in IELTS topics related to employment and the job market.
최소화
B1The act of reducing something to the smallest possible amount, degree, or intensity.
노동
B1Work, especially hard physical work. In an academic sense, it refers to the labor force, labor rights, and human effort in production.
관행
B1A long-established custom or practice that has become standard in a particular society, field, or organization.
성패
B1The outcome of an endeavor, considering both success and failure.
전담하다
B1To take full and exclusive charge of a specific task or responsibility.
유치하다
B1To attract or invite investment, events, or customers to a specific place or organization.
취업
B1The act of finding and starting a job, or the state of being employed.
협상
B1The formal discussion or negotiation between parties to reach an agreement, especially in business or politics.
기업
B1A business organization or company that produces goods or provides services to make a profit. It is a central term for economic and professional topics.
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