B1 verb Neutral

홍보하다

[hong-bo-ha-da]

To inform the public about a product, event, or organization to attract attention or promote it.

Examples

3 of 5
1

SNS를 통해서 가게를 홍보했어요.

I promoted the store through SNS.

2

정부는 새로운 정책을 적극적으로 홍보하고 있습니다.

The government is actively promoting the new policy.

3

이거 홍보 좀 해줘.

Please promote this a bit.

Word Family

Noun
홍보
Verb
홍보하다
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Memory Tip

Hong-bo (홍보): Sounds like 'Home-Boy' - telling your boys at home about a cool new thing.

Quick Quiz

유튜브를 활용해 신제품을 ( )고 있습니다.

Correct!

The correct answer is: 홍보하

Examples

1

SNS를 통해서 가게를 홍보했어요.

everyday

I promoted the store through SNS.

2

정부는 새로운 정책을 적극적으로 홍보하고 있습니다.

formal

The government is actively promoting the new policy.

3

이거 홍보 좀 해줘.

informal

Please promote this a bit.

4

효과적인 홍보 전략이 브랜드 인지도에 미치는 영향.

academic

The impact of effective promotion strategies on brand awareness.

5

해외 시장에 우리 제품을 홍보할 계획입니다.

business

We plan to promote our products in overseas markets.

Word Family

Noun
홍보
Verb
홍보하다

Common Collocations

제품을 홍보하다 to promote a product
적극적으로 홍보하다 to promote actively
홍보 영상을 찍다 to film a promotional video
홍보 활동을 하다 to do promotional activities
홍보 효과 promotional effect

Common Phrases

홍보 대사

promotional ambassador

홍보지

promotional flyer

홍보 부서

PR department

Often Confused With

홍보하다 vs 광고하다

광고하다 is usually paid advertising; 홍보하다 is broader PR (Public Relations) and promotion.

📝

Usage Notes

Common in IELTS Task 2 when discussing business, media, or how to solve social problems.

⚠️

Common Mistakes

Learners often use '알리다' (inform) when they specifically mean 'marketing' or 'promotion'.

💡

Memory Tip

Hong-bo (홍보): Sounds like 'Home-Boy' - telling your boys at home about a cool new thing.

📖

Word Origin

From Sino-Korean 弘 (wide) and 報 (report).

Grammar Patterns

~을/를 홍보하다
🌍

Cultural Context

K-pop idols often act as '홍보 대사' for various cities or government campaigns.

Quick Quiz

유튜브를 활용해 신제품을 ( )고 있습니다.

Correct!

The correct answer is: 홍보하

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