광고
The activity of producing advertisements for products or services to encourage people to buy them. A common IELTS topic regarding media influence and children.
Examples
3 of 5텔레비전 광고가 어린이의 소비 습관에 영향을 미칩니다.
Television advertisements influence children's consumption habits.
유튜브를 보는데 광고가 너무 많이 나와요.
There are too many ads when I watch YouTube.
신제품 출시를 위해 대대적인 광고를 시작했습니다.
We started an extensive advertising campaign for the new product launch.
Word Family
Memory Tip
Gwang-go: 'Gwang' (wide) + 'Go' (inform). Informing people widely.
Quick Quiz
최근 인터넷 ______가 급격히 증가하고 있다.
Correct!
The correct answer is: 광고
Examples
텔레비전 광고가 어린이의 소비 습관에 영향을 미칩니다.
academicTelevision advertisements influence children's consumption habits.
유튜브를 보는데 광고가 너무 많이 나와요.
informalThere are too many ads when I watch YouTube.
신제품 출시를 위해 대대적인 광고를 시작했습니다.
businessWe started an extensive advertising campaign for the new product launch.
공익 광고는 사회적 문제를 해결하는 데 도움을 줍니다.
formalPublic service announcements help solve social problems.
요즘은 SNS 광고가 대세인 것 같아.
everydayIt seems SNS advertising is the trend these days.
Word Family
Common Collocations
Common Phrases
공익 광고
public service announcement (PSA)
허위 광고
false advertising
광고 대행사
advertising agency
Often Confused With
'광고' (advertising) is usually paid space; '홍보' (PR/promotion) is the broader act of informing and building image.
Usage Notes
Essential for discussing the pros and cons of commercialism in modern society.
Common Mistakes
Don't use '광고' when you mean '뉴스' (news) or '정보' (information) in a general sense.
Memory Tip
Gwang-go: 'Gwang' (wide) + 'Go' (inform). Informing people widely.
Word Origin
From Sino-Korean 廣 (wide) and 告 (tell/inform).
Grammar Patterns
Cultural Context
Korea's celebrity-driven advertising culture is very strong and influential.
Quick Quiz
최근 인터넷 ______가 급격히 증가하고 있다.
Correct!
The correct answer is: 광고
Related Vocabulary
More media words
왜곡
B2The act of twisting or altering facts, reality, or signals so that they are no longer accurate or true. It is often used regarding information or history.
중립적
B2Not supporting either side in a dispute, argument, or war; impartial. In research, it refers to maintaining an objective stance without bias.
출판하다
B1To prepare and issue a book, journal, or other piece of writing for public sale or distribution.
파급력
B2Impact, influence, or ripple effect; the power of an event or phenomenon to spread and affect other areas or people.
언론
B1The media, including newspapers, television, and radio, especially when considered as a source of news and information.
논평
B1A set of explanatory or critical notes on a text, event, or situation. It refers to an official or professional opinion or commentary.
반향
B2The reaction, influence, or echoing effect that a certain event, statement, or work has on society or a group of people.
선정적
B2Tending to arouse sexual desire or designed to provoke a strong emotional reaction (like sensationalism).
중립성
B2The state of not supporting or helping either side in a conflict, disagreement, or competition. It is the quality of being impartial and unbiased.
보도하다
B1To report news or information through media outlets like TV, newspapers, or the internet.
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