B1 noun Neutral

零售

[líŋ ʂôʊ]

The sale of goods to the general public in relatively small quantities for use or consumption rather than for resale.

Examples

3 of 5
1

电子商务对传统零售业造成了巨大冲击。

E-commerce has caused a huge impact on the traditional retail industry.

2

我们建议以零售价出售这些商品。

We suggest selling these items at the retail price.

3

这里不提供批发,只提供零售。

Wholesale is not provided here, only retail.

Word Family

Noun
零售
Verb
零售
Adjective
零售的
💡

Memory Tip

Ling (零 - zero/fragmented) and Shou (售 - sell). Selling in fragments.

Quick Quiz

这家超市去年的____总额增长了5%。

Correct!

The correct answer is: a

Examples

1

电子商务对传统零售业造成了巨大冲击。

academic

E-commerce has caused a huge impact on the traditional retail industry.

2

我们建议以零售价出售这些商品。

business

We suggest selling these items at the retail price.

3

这里不提供批发,只提供零售。

formal

Wholesale is not provided here, only retail.

4

零售商正在进行促销活动。

everyday

Retailers are conducting promotional activities.

5

零卖比整箱买要贵。

informal

Buying individually (retail) is more expensive than buying by the box.

Word Family

Noun
零售
Verb
零售
Adjective
零售的

Common Collocations

零售价格 retail price
零售商 retailer
零售市场 retail market
零售额 retail sales volume
零售业 retail industry

Common Phrases

零售巨头

retail giant

建议零售价

suggested retail price

零售网点

retail outlet

Often Confused With

零售 vs 批发

Pifa is selling in bulk to businesses; Lingshou is selling to individual end-users.

📝

Usage Notes

Essential for IELTS Task 1 when describing economic data or sales charts.

⚠️

Common Mistakes

Using 'sell' (卖) when 'retail' (零售) is required in a professional context.

💡

Memory Tip

Ling (零 - zero/fragmented) and Shou (售 - sell). Selling in fragments.

📖

Word Origin

From selling items piece by piece.

Grammar Patterns

零售 + noun 从事 + 零售

Quick Quiz

这家超市去年的____总额增长了5%。

Correct!

The correct answer is: a

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