We appreciate your ongoing business

Think of this phrase as the "cherry on top" of a professional interaction. It usually sits right before your sign-off in an email. If you are writing a message, place it in the final paragraph. It bridges the gap between the business talk and the goodbye. For example, after discussing a project, you can pivot with this phrase. It reminds the client that you see the big picture. If you are speaking, say it with a warm, sincere smile. It shouldn't sound like you are reading from a script. If you are a freelancer, use it in your invoices to add a touch of class to your paperwork.

Use it when a client renews a contract or a subscription. Use it when a customer has been with you for years. It builds a sense of partnership and trust. It is perfect for year-end summaries or holiday greetings. If a customer gives you a compliment, this is a great reply. It shows you don't take their money for granted. It is also great for those moments when a client pays an invoice on time—it's a little reward for their reliability.

Don't use it if they just bought one thing for the first time. It sounds weird and a bit desperate, like you're already planning the wedding on the first date. Also, don't say it to your mom. She is not a "business" unless she's actually charging you rent! Avoid using it in very casual texts with close friends. It will make you sound like an automated robot. If the relationship is currently failing or there is a major conflict, this phrase might feel cold or even sarcastic.

In English-speaking cultures, keeping old customers is vital. This is known as "customer retention." This phrase is the "glue" for those professional relationships. It makes the customer feel seen and respected. It moved from formal paper letters to everyday emails during the corporate boom of the 20th century. It's the verbal version of a loyalty card at your favorite shop. It reflects a culture that values long-term stability in trade and humanizes the act of spending money.

You might hear We value your loyalty in more personal settings. Another common one is Thank you for your continued support, which is slightly softer. If you want to be even more formal, try We are grateful for your patronage. For a slightly more collaborative touch, use We appreciate the opportunity to work with you. Each one says "thanks," but with a different level of professional spice!