B2 noun Business

차별화

[t͡ɕʰa̠bjʌlɦwa̠]

The process of making something different from others to create a competitive advantage. It is used in marketing to describe how a product stands out from its competitors.

Examples

3 of 5
1

경쟁사와의 차별화가 성공의 열쇠이다.

Differentiation from competitors is the key to success.

2

교육 서비스의 차별화를 위해 새로운 프로그램을 도입했다.

A new program was introduced to differentiate educational services.

3

브랜드 차별화 전략이 효과를 거두고 있다.

The brand differentiation strategy is paying off.

Word Family

Noun
차별화
Verb
차별화하다
Adjective
차별화된
💡

Memory Tip

Cha-byeol (Difference) + Hwa (Make). To make a difference (for business).

Quick Quiz

치열한 시장에서 살아남으려면 제품의 ______가 필요하다.

Correct!

The correct answer is: 차별화

Examples

1

경쟁사와의 차별화가 성공의 열쇠이다.

business

Differentiation from competitors is the key to success.

2

교육 서비스의 차별화를 위해 새로운 프로그램을 도입했다.

formal

A new program was introduced to differentiate educational services.

3

브랜드 차별화 전략이 효과를 거두고 있다.

business

The brand differentiation strategy is paying off.

4

자신만의 독특한 매력으로 차별화를 시도해 보세요.

informal

Try to differentiate yourself with your own unique charm.

5

제품의 기능적 차별화가 소비자들의 관심을 끌었다.

academic

Functional differentiation of the product attracted consumers' interest.

Word Family

Noun
차별화
Verb
차별화하다
Adjective
차별화된

Common Collocations

차별화 전략 differentiation strategy
차별화된 서비스 differentiated service
경쟁 우위와 차별화 competitive advantage and differentiation
기술 차별화 technology differentiation
차별화를 꾀하다 to seek differentiation

Common Phrases

철저한 차별화

thorough differentiation

차별화 포인트

differentiation point

이미지 차별화

image differentiation

Often Confused With

차별화 vs 차별

📝

Usage Notes

Use this word when discussing business strategy, marketing, or personal branding.

⚠️

Common Mistakes

Do not confuse with '차별' (discrimination), which has a very negative social connotation.

💡

Memory Tip

Cha-byeol (Difference) + Hwa (Make). To make a difference (for business).

📖

Word Origin

From Sino-Korean 差別化 (차: difference, 별: separate, 화: become).

Grammar Patterns

~을/를 차별화하다 ~와의 차별화

Quick Quiz

치열한 시장에서 살아남으려면 제품의 ______가 필요하다.

Correct!

The correct answer is: 차별화

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