B2 Collocation 중립 3분 분량

engage audience

Capture attention

Use this phrase when you want to describe making a presentation or message interesting and interactive for others.

15초 만에

  • Grab and hold people's attention during a talk or performance.
  • Create a connection that keeps the listeners from getting bored.
  • Commonly used in business, teaching, and social media contexts.

To engage an audience means to grab people's attention and keep them interested in what you are saying or doing. It is about making a connection so they do not get bored or look at their phones.

주요 예문

3 / 6
1

Preparing for a business presentation

I need to find a way to engage the audience right from the start.

I need to find a way to capture the audience's attention from the beginning.

💼
2

Discussing a successful teacher

She really knows how to engage the audience, even with a dry subject like math.

She knows how to keep the students interested, even with boring topics.

🤝
3

Texting about a boring movie

The plot was okay, but it just didn't engage the audience at all.

The story was fine, but it didn't grab people's interest.

😊
🌍

문화적 배경

The phrase has evolved from theater and performing arts into the world of digital marketing and corporate leadership. In the US and UK, 'engagement' is often seen as a metric of success, reflecting a cultural value placed on charisma and interactive communication rather than just authority.

💡

The 'Hook' Secret

In English-speaking cultures, the first 30 seconds are vital. We call this 'the hook'. Use it to engage the audience immediately!

⚠️

Don't over-corporate it

While it's a professional term, using it too much in casual settings can make you sound like a marketing robot.

15초 만에

  • Grab and hold people's attention during a talk or performance.
  • Create a connection that keeps the listeners from getting bored.
  • Commonly used in business, teaching, and social media contexts.

What It Means

To engage audience members is to win their hearts and minds. It is more than just talking at people. It is an active process of interaction. Think of it like a magnetic force. You are pulling their focus toward you. If you engage audience groups well, they feel involved. They listen closely. They might even participate. It is the difference between a boring lecture and a great story.

How To Use It

You usually use this as a verb phrase. You can say you 'need to' or 'want to' engage the audience. It works well when discussing public speaking or social media. You can also use it as an adjective: 'an engaging speaker'. Try adding adverbs for more flavor. You might successfully engage or fully engage your listeners. Just remember, the 'audience' can be one person or a thousand.

When To Use It

Use this phrase when discussing presentations or performances. It is perfect for business meetings or teaching. You can use it when talking about writing a blog post. It fits perfectly in the world of marketing and content creation. If you are giving a wedding toast, you definitely want to engage the audience. Use it whenever the goal is to prevent people from zoning out.

When NOT To Use It

Do not use this for private, intimate one-on-one secrets. If you are whispering to your partner, you are not 'engaging an audience'. It sounds a bit too professional for a casual chat with a best friend. Avoid it if the situation is very somber or silent. You do not 'engage the audience' at a quiet library or a funeral. It implies a level of energy and performance that might feel out of place there.

Cultural Background

In Western culture, 'engagement' is a huge buzzword. We live in the 'Attention Economy'. Everyone is fighting for your time. This phrase became very popular with the rise of social media. Now, everyone from YouTubers to CEOs obsesses over 'engagement metrics'. It reflects a shift from passive listening to active participation. We value speakers who make us feel like we are part of the conversation.

Common Variations

  • Audience engagement: The noun form used to measure success.
  • Keep the audience engaged: Focuses on maintaining interest over time.
  • Engaging content: Stuff that is interesting to read or watch.
  • Captivate the audience: A more poetic, stronger version of the same idea.

사용 참고사항

The phrase is highly versatile but carries a slight 'professional' undertone. In modern digital contexts, it often refers specifically to getting 'likes', 'comments', or 'shares'.

💡

The 'Hook' Secret

In English-speaking cultures, the first 30 seconds are vital. We call this 'the hook'. Use it to engage the audience immediately!

⚠️

Don't over-corporate it

While it's a professional term, using it too much in casual settings can make you sound like a marketing robot.

💬

Interaction is Key

In many Western contexts, 'engaging' means asking questions. It's not just a one-way street; it's a dialogue.

예시

6
#1 Preparing for a business presentation
💼

I need to find a way to engage the audience right from the start.

I need to find a way to capture the audience's attention from the beginning.

Focuses on the opening hook of a speech.

#2 Discussing a successful teacher
🤝

She really knows how to engage the audience, even with a dry subject like math.

She knows how to keep the students interested, even with boring topics.

Shows that 'audience' can refer to students in a classroom.

#3 Texting about a boring movie
😊

The plot was okay, but it just didn't engage the audience at all.

The story was fine, but it didn't grab people's interest.

Used to critique a piece of media or art.

#4 A comedian failing on stage
😄

He tried to engage the audience with a joke about cats, but nobody laughed.

He tried to get the crowd involved with a cat joke, but it failed.

Highlights the effort to create a connection.

#5 Giving a heartfelt speech at a gala
💭

Her story was so moving that it managed to engage the audience on a deep level.

Her story was so touching it really connected with everyone there.

Refers to emotional connection rather than just entertainment.

#6 Marketing meeting
💼

Our goal for this campaign is to engage a younger audience.

Our goal is to get younger people interested in our brand.

Used here as a target demographic goal.

셀프 테스트

Choose the best word to complete the sentence about a public speaker.

A good speaker uses eye contact to ___ the audience.

✓ 정답! ✗ 아쉬워요. 정답: engage

Eye contact is a classic technique used to build a connection and keep listeners interested.

Complete the marketing goal.

We need to create more ___ content to keep our followers interested.

✓ 정답! ✗ 아쉬워요. 정답: engaging

'Engaging' is the adjective form used to describe something that captures attention.

🎉 점수: /2

시각 학습 자료

Formality of 'Engage Audience'

Informal

Talking to friends about a movie.

The film didn't really engage me.

Neutral

General work or school context.

Try to engage the audience with a question.

Formal

Academic or corporate strategy.

Strategies to maximize audience engagement.

Where to use 'Engage Audience'

Engage Audience
📹

YouTube Video

Asking viewers to comment.

📊

Business Pitch

Using slides to show data.

🍎

Classroom

A teacher telling a story.

🥂

Wedding Toast

Making the guests laugh.

자주 묻는 질문

10 질문

It means to capture and hold the attention of the people you are speaking to. For example, The magician engaged the audience with his tricks.

Not necessarily, but it usually implies a group. You can 'engage a person' in conversation, but 'engage the audience' usually refers to a crowd or a specific demographic.

Yes, especially in a professional context. You might write, We need to think of ways to better engage our audience on social media.

Yes. Entertaining is about fun, but engaging is about focus. A serious documentary can engage the audience without being funny or entertaining.

You use engaging. For example, He gave an engaging presentation. This means the presentation was interesting.

This is the noun form. It refers to the level of participation or interest shown by a group. Our audience engagement has increased by 20%.

It is neutral to formal. It is very common in business and education, but sounds a bit stiff for a casual dinner party.

Don't confuse it with 'engaging to' someone. Just say engage the audience. You don't need the word 'to' after engage.

Absolutely. A writer's goal is to engage the audience through their storytelling or arguments.

You can use captivate, involve, or connect with. Captivate is much stronger and more emotional.

관련 표현

Work the room

To interact with many different people in a social setting to gain support or attention.

Hold the floor

To speak to a group of people for a long time so that no one else can speak.

Break the ice

To do or say something to make people feel more relaxed in a social situation.

Read the room

To understand the emotions and thoughts of the people in a particular place.

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